Mens Underwear Market Size & Share, By Product Type (Boxer Briefs, Briefs, Boxers, Jockstraps, Thongs), Fabric Material (Cotton, Polyester, Nylon, Spandex, Modal), Price Range (Low (Under $15), Mid (Under $25), High (Over $25)), Usage Occasion (Regular, Athletic, Sleepwear, Special Occasions), Target Audience (Young Adults, Adults, Senior Citizens, Fashion Enthusiasts) - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Perspectives du marché:

Mens Underwear Market size is expected to see substantial growth, increasing from USD 46.98 billion in 2024 to USD 79.49 billion by 2034, at a CAGR of over 5.4%. By 2025, the industry revenue is estimated to be USD 48.99 billion.

• Base Year Value (2024): USD 46.98 Billion
• CAGR (2025-2034): 5.4%
• Forecast Year Value (2034): USD 79.49 Billion
• Historical Data Period: 2021-2024
• Largest Region: North America
• Forecast Period: 2025-2034

Dynamique du marché:

Growth Drivers & Opportunities:

The mens underwear market is experiencing significant growth driven by several key factors. One prominent growth driver is the increasing awareness regarding personal grooming and hygiene among men. As societal norms shift and evolve, men are becoming more conscious of their appearance, leading to a greater demand for comfortable and stylish underwear options. This emphasis on personal care has consequently expanded the market, as brands innovate to meet these evolving consumer expectations.

In addition to personal grooming, the rise of e-commerce is also transforming the mens underwear market. Online shopping platforms provide a wider variety of choices for consumers, allowing them to explore and purchase products that may not be available in traditional brick-and-mortar stores. This convenience encourages higher purchase rates and stimulates growth within the sector. Furthermore, innovative marketing strategies employed by brands, including targeted social media campaigns and influencer partnerships, are driving awareness and engagement, particularly among younger demographics.

Sustainability is another major opportunity for growth within the mens underwear market. As consumers become more environmentally conscious, there is an increasing demand for products made from sustainable materials. Brands that prioritize eco-friendly practices, such as producing underwear from organic cotton or incorporating recycled materials, are likely to attract a growing segment of environmentally aware consumers. This trend not only aligns with consumer values but also offers brands a chance to differentiate themselves in a competitive marketplace.

Report Scope

Report Coverage	Details
Segments Covered	Product Type, Fabric Material, Price Range, Usage Occasion, Target Audienceal
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Calvin Klein, HanesBrands, SAXX Underwear, Polo Ralph Lauren, American Eagle Outfitters, Gildan Activewear, Fruit of the Loom, L Brands, Uniqlo, Jockey International, Hanro, Eberjey, PVH Corp., Tommy Hilfiger, Under Armour

Industry Restraints:

Despite these growth opportunities, the mens underwear market is not without its challenges. One major restraint is the intense competition among brands, which often leads to price wars and eroded profit margins. With numerous players in the market, both established and emerging, companies must continuously innovate and differentiate their products to maintain their market position. This competitive pressure may limit the ability of some brands to invest in quality materials or sustainable practices, ultimately impacting the overall industry landscape.

Additionally, fluctuating raw material costs can pose a significant challenge for manufacturers. Variability in the prices of cotton and synthetic fibers, driven by global supply chain disruptions and changing environmental regulations, can affect production costs and, as a result, retail pricing strategies. This unpredictability may limit the ability of brands to offer competitive prices while maintaining quality standards.

Finally, changing consumer preferences can also act as a restraint in the market. As fashion trends shift rapidly, brands may struggle to keep pace with evolving demands for style, comfort, and functionality. Failure to anticipate and respond to these shifts can result in decreased consumer interest and sluggish sales, hindering overall market growth. Brands must remain agile and in tune with consumer needs to navigate these challenges effectively.

Prévisions régionales:

North America

The men's underwear market in North America is primarily dominated by the United States, which accounts for a significant portion of overall sales due to a combination of high consumer spending and a preference for premium and branded products. In Canada, there is a growing trend toward sustainability and comfort, leading to a rising demand for eco-friendly materials and innovative designs. The market is expected to grow steadily, driven by fashion influences and the increasing popularity of athleisure wear, with the U.S. being the largest market segment.

Asia Pacific

In the Asia Pacific region, China is poised to exhibit the largest market size, driven by a rapidly growing middle class and increasing disposable incomes. The rise of e-commerce has also made a considerable impact on men's underwear sales, as consumers are more inclined to purchase online due to convenience and variety. Japan and South Korea follow closely, with a strong emphasis on quality and design. In these countries, there is a noticeable shift toward branded products that offer a blend of style and comfort. The growth in this region is anticipated to be robust, supported by the cultural shift towards self-expression through clothing.

Europe

In Europe, the men's underwear market sees notable activity in the UK, Germany, and France. The UK remains a key player, with a strong demand for innovative designs and personalization options, aligning with current fashion trends. Germany showcases a preference for functional and high-quality products, contributing to its substantial market size. France, known for its fashion-forward consumers, shows an increasing inclination towards luxury brands and designer collaborations. The fastest growth in Europe is expected within these three countries, buoyed by changing consumer preferences influenced by the broader trends towards health, comfort, and sustainability in men's fashion.

Analyse de segmentation:

In terms of segmentation, the global Mens Underwear market is analyzed on the basis of Product Type, Fabric Material, Price Range, Usage Occasion, Target Audienceal.

Mens Underwear Market Analysis by Product Type

The mens underwear market is characterized by diverse product types, including boxer briefs, briefs, boxers, jockstraps, and thongs. Among these, boxer briefs have seen a significant rise in popularity, combining comfort and support, making them the preferred choice for many men. Briefs maintain a strong presence, particularly among older demographics who value their traditional fit. Boxers are favored for their breathability and casual style, while jockstraps and thongs cater to niche markets seeking functional athletic wear and fashionable alternatives, respectively. Boxer briefs and briefs are expected to exhibit the largest market size, with boxer briefs showing the fastest growth due to changing consumer preferences towards comfort-driven styles.

Fabric Material

The choice of fabric material plays a crucial role in the mens underwear market, with options like cotton, polyester, nylon, spandex, and modal. Cotton remains a dominant choice due to its softness and breathability, appealing to those seeking everyday wear. Polyester and nylon are favored for their durability and moisture-wicking properties, making them suitable for athletic underwear. Spandex enhances elasticity and comfort, particularly in performance wear, while modal is gaining traction for its luxurious feel and sustainability aspects. Cotton and modal are projected to have the largest market sizes, with modal fabric gaining the fastest growth due to increasing consumer awareness about sustainability and eco-friendly products.

Price Range

The market is segmented into various price ranges, including low (under $15), mid (under $25), and high (over $25). The low price range captures a considerable share of budget-conscious consumers seeking basic underwear options without compromising on quality. Mid-range products appeal to consumers looking for a balance between quality and price, often attracting young adults and fashion enthusiasts. High-priced products, often featuring premium materials and designer labels, cater to the luxury segment. The low and mid price ranges are expected to exhibit the largest market sizes, while the high price range is anticipated to see rapid growth as more consumers invest in premium, comfort-driven underwear options.

Usage Occasion

Mens underwear can be categorized based on usage occasions, including regular wear, athletic purposes, sleepwear, and special occasions. Regular wear accounts for the largest market share as it encompasses everyday needs. Athletic underwear is witnessing increased demand as fitness culture continues to rise, prompting brands to innovate in performance-driven styles. Sleepwear and special occasion underwear, while smaller segments, see steady growth due to evolving lifestyle preferences. Regular and athletic usage occasions are expected to exhibit the largest market sizes, with athletic underwear showcasing the fastest growth due to heightened interest in health and fitness.

Target Audience

The mens underwear market serves a diverse target audience consisting of young adults, adults, senior citizens, and fashion enthusiasts. Young adults are increasingly influential consumers, driving trends towards stylish and comfortable options. Adults and senior citizens prioritize comfort and practicality, often leaning towards traditional styles that offer reliable support. Fashion enthusiasts actively seek trendy designs and unique fabrics, willing to explore high-end and niche brands. Young adults and fashion enthusiasts are forecasted to exhibit the fastest growth, as they increasingly prioritize both style and functionality in their underwear choices, thus shaping the future landscape of the mens underwear market.

Paysage concurrentiel:

The mens underwear market is characterized by intense competition with a diverse array of brands vying for consumer attention through innovation, branding, and sustainability. Key players are focusing on product differentiation by utilizing advanced fabrics, ergonomic designs, and eco-friendly materials to cater to changing consumer preferences. The rise of e-commerce has further transformed the landscape, as companies leverage online platforms for brand visibility and customer engagement. Additionally, collaborations with fashion influencers and celebrities are becoming a prominent strategy to reach younger demographics and enhance brand appeal. As the market evolves, sustainability initiatives are gaining traction, prompting brands to adopt ethical practices in their production processes to attract environmentally-conscious consumers.

Top Market Players

1. Calvin Klein

2. Hanesbrands Inc.

3. Jockey International Inc.

4. Fruit of the Loom (Berkshire Hathaway)

5. Tommy John

6. SAXX Underwear

7. Under Armour

8. MeUndies

9. Mack Weldon

10. Gildan Activewear Inc.