Amaranth Market Size & Share, By Product, Nature, Application - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Amaranth Market size is forecast to grow from USD 9.11 Billion to USD 2.7 Billion between 2025 and 2034, marking a CAGR of more than 18.3%. The expected industry revenue in 2025 is USD 10.59 billion.

• Base Year Value (2024): USD 9.11 Billion
• CAGR (2025-2034): 18.3%
• Forecast Year Value (2034): USD 2.7 Billion
• Historical Data Period: 2021-2024
• Largest Region: North America
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities

The amaranth market is experiencing significant growth driven by increasing awareness of the health benefits associated with amaranth as a superfood. Rich in proteins, vitamins, and minerals, amaranth appeals particularly to health-conscious consumers and those with dietary restrictions, such as gluten intolerance. This trend is further bolstered by the rising popularity of plant-based diets, leading to a greater demand for alternative grain products. The trend towards clean label products has also opened avenues for amaranth, which is perceived as a natural, wholesome food option, further enhancing its appeal among consumers seeking transparency in their food sources.

Another key opportunity lies in the versatility of amaranth as an ingredient in a variety of food products, ranging from breakfast cereals to baked goods. Its functional properties, such as gluten-free nature and the ability to enhance texture, make it suitable for a wide range of applications across the food industry. The growing food processing sector is increasingly incorporating amaranth into formulations, creating innovative product lines that cater to both mainstream and niche markets.

Additionally, expanding research exploring further applications of amaranth in nutraceuticals and functional foods presents opportunities for market growth. With its potential health benefits, including anti-inflammatory and antioxidant properties, there is an increasing interest in developing amaranth-based supplements and foods designed for specific health outcomes. The global push for sustainable agriculture practices also positions amaranth favorably, as it is a hardy crop that can thrive in various climatic conditions, addressing food security concerns.

Report Scope

Report Coverage	Details
Segments Covered	Product, Nature, Application
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Arrowhead Mills, Ardent Mills, Apollo Agro Industries, Archer Daniels Midland Company, A.G.Industries, Bob’s Red Mill Natural Foods, Flavex Naturextracte, Kilaru Naturals, Nature Bio-Foods, NOW Foods, Organic Products India, Pure India Foods, Proderna Biotech

Industry Restraints:

Despite the promising growth prospects, the amaranth market faces several restraints that could hinder its expansion. One significant challenge is the limited awareness and understanding of amaranth among the general population outside of health-conscious circles. This lack of familiarity can restrict consumer adoption, as many may not be aware of the unique benefits of incorporating amaranth into their diets.

Moreover, scaling up production to meet increasing demand poses logistical challenges. Amaranth is not as widely cultivated as other grains, which can lead to supply chain issues. The need for specialized farming practices and the potential difficulty in sourcing quality seeds can also limit production capacity, leading to price volatility and supply inconsistencies.

Another restraint is the competition from more established grains, such as wheat and rice, which dominate the market and have more extensive agricultural infrastructure and consumer familiarity. These grains often benefit from economies of scale that amaranth cannot currently match, making it difficult for amaranth-based products to compete on price in some markets. Lastly, regulatory hurdles and quality control standards in different regions can further complicate the introduction of new amaranth products, adding to the complexity of market access for producers and manufacturers.

Regional Forecast:

North America

The Amaranth Market in North America is predominantly driven by the U.S. and Canada. The increasing awareness of health benefits associated with amaranth, such as high protein content and its gluten-free nature, has led to a surge in consumer demand. In the U.S., particularly in health-conscious communities, amaranth is gaining popularity as a superfood and is incorporated into various food products. Canada is also witnessing growth, primarily due to its strong agricultural sector and initiatives supporting ancient grains. Both countries are emphasizing sustainable agriculture, which supports the cultivation of amaranth as a viable crop.

Asia Pacific

Within the Asia Pacific region, China and Japan represent significant markets for amaranth. China has a long history of cultivating amaranth, known locally as "xiăo qīng," where it is utilized in traditional dishes and recognized for its nutritional value. Japan's increasing trend towards health foods is driving the focus on amaranth, specifically in urban areas where consumers are seeking nutritious alternatives. South Korea is emerging as a notable player, largely due to the rising interest in plant-based diets and functional foods. Together, these countries in the Asia Pacific are expected to see substantial growth in both demand and production of amaranth.

Europe

In Europe, the UK, Germany, and France are expected to showcase the largest market size for amaranth. The UK market is benefiting from a growing trend of healthy eating and a preference for ancient grains among consumers. Germany has a robust organic food market, where amaranth is being increasingly integrated into health food products and snacks. France is notable for its culinary culture, and there is rising interest in amaranth as part of gourmet and health-oriented diets. This growing inclination towards organic and natural foods will likely enhance the market dynamics for amaranth in these European countries, positioning them for rapid growth.

Segmentation Analysis:

In terms of segmentation, the global Amaranth market is analyzed on the basis of Product, Nature, Application.

Product Segment

The amaranth market comprises various product forms that cater to diverse consumer preferences. Among these, whole grains have gained significant traction due to their nutritional benefits and versatility in culinary applications. Flour made from amaranth seeds is also prominent, especially in gluten-free diets, appealing to health-conscious consumers and those with gluten intolerance. Additionally, the demand for amaranth-based snacks, such as puffed amaranth and granola bars, is on the rise, driven by a trend toward healthier snacking options. As consumers increasingly seek plant-based alternatives, products derived from amaranth are expected to witness considerable growth, particularly in the health food sector.

Nature Segment

In terms of the nature segment, the amaranth market is categorized primarily into organic and conventional offerings. Organic amaranth has seen a surge in popularity, supported by a growing emphasis on sustainable and clean-label products. Consumers are increasingly inclined to choose organic options due to concerns about pesticide use and environmental impact. Conventional amaranth remains a significant part of the market, appealing to budget-conscious consumers. However, the organic segment is projected to outpace conventional offerings in growth due to heightened awareness regarding health and sustainability, thus shaping the trajectory of the market.

Application Segment

The applications of amaranth span several key areas, including food and beverages, animal feed, and industrial uses. Within the food and beverage segment, amaranth is increasingly utilized in baking, cooking, and as an ingredient in various food products ranging from cereals to alternative protein sources. This segment is anticipated to experience substantial growth as more consumers embrace functional foods that offer nutritional benefits. The animal feed sector also represents a significant application area, with amaranth being recognized for its high protein content and essential nutrients, making it a valuable feed ingredient. Although smaller, the industrial applications of amaranth, such as in pharmaceuticals and cosmetics, are gradually expanding, driven by ongoing research into its properties.

Competitive Landscape:

The competitive landscape in the Amaranth Market is characterized by a diverse range of players focusing on various aspects such as production, processing, and distribution of amaranth seeds and derivatives. Increasing consumer awareness of the health benefits associated with amaranth, coupled with its rising popularity as a gluten-free grain alternative, has intensified competition among companies. Key market players are investing in research and development to enhance product offerings while expanding their presence in both mature and emerging markets. The segment is also witnessing collaborations and partnerships aimed at improving supply chains and driving innovation in product development.

Top Market Players

1. Grain Millers Inc.

2. Amaranth Foods

3. Andean Grain

4. Arrowhead Mills

5. Bob's Red Mill Natural Foods

6. Quinoa Corporation

7. Healthforce Superfoods

8. NutraDried Food Company

9. Terrasoul Superfoods

10. Blue Mountain Organics