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Diet and Nutrition Apps Market Size & Share, By Type (Weight Loss/Gain Tracking Apps, Calorie Counting Apps, Meal Planning Apps), Service (Paid, Free), Platform (Android, iOS), Deployment Type, Gender (Male, Women), Age, End-use, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Report ID: FBI 2933


Published Date: May-2024


Format : PDF, Excel

Market Outlook:

Diet and Nutrition Apps Market size exceeded USD 317.96 Million in 2023 and is predicted to cross USD 1.37 Billion by 2032, witnessing more than 17.8% CAGR between 2024 and 2032.

Base Year Value (2023)

USD 317.96 Million

19-23 x.x %
24-32 x.x %

CAGR (2024-2032)


19-23 x.x %
24-32 x.x %

Forecast Year Value (2032)

USD 1.37 Billion

19-23 x.x %
24-32 x.x %
Diet and Nutrition Apps Market

Historical Data Period


Diet and Nutrition Apps Market

Largest Region

North America

Diet and Nutrition Apps Market

Forecast Period


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Market Dynamics:

Growth Drivers & Opportunity:

1. Increasing Awareness and Focus on Health and Wellness: With a growing focus on health and wellness, there is a rising awareness about the importance of maintaining a healthy diet. Diet and nutrition apps provide convenient and accessible tools for users to track their food intake, monitor their nutritional intake and make informed decisions about their diet, thereby driving the growth of the market.

2. Rising Prevalence of Chronic Diseases: The increasing prevalence of chronic diseases such as diabetes, obesity, and cardiovascular diseases is driving the demand for diet and nutrition apps. These apps offer features such as personalized meal plans, calorie tracking, and nutritional guidance, which are particularly beneficial for individuals managing chronic conditions, thus fuelling market growth.

3. Technological Advancements in App Features: The continuous technological advancements in diet and nutrition apps have resulted in the incorporation of innovative features such as artificial intelligence, machine learning, and personalized recommendations. These advanced features enhance user experience, provide personalized insights, and contribute to the growth of the market.

4. Increasing Smartphone Penetration and Internet Access: The growing penetration of smartphones and increasing internet access globally have significantly contributed to the popularity and usage of diet and nutrition apps. Easy accessibility to these apps has facilitated their widespread adoption and is driving the market growth.

Report Scope

Report CoverageDetails
Segments CoveredType, Service, Platform, Deployment Type, Gender, Age, End-Use
Regions Covered• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company ProfiledHealthifyMe Wellness Private Limited , Lifesum AB , MyFitnessPal, , MyNetDiary , MyPlate Calorie Counter , mySugr , Noom, , Ovia Health , PlateJoy LLC , SPOKIN, INC , Yummly

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Industry Restraints:

1. Lack of Personalization and Customization: One of the major restraints in the diet and nutrition apps market is the lack of personalized and customized recommendations. Many apps provide generic meal plans and nutritional advice, which may not be suitable for individual needs and preferences, leading to user dissatisfaction and limited market growth.

2. Data Privacy and Security Concerns: Data privacy and security concerns are significant restraints in the diet and nutrition apps market. Users are apprehensive about sharing personal health and dietary information on these platforms, particularly due to the risk of data breaches and misuse. This apprehension hinders the adoption and growth of diet and nutrition apps.

3. Limited Accuracy and Reliability: Another restraint in the market is the limited accuracy and reliability of the nutritional information and meal tracking provided by some diet and nutrition apps. Inaccurate data can lead to misleading dietary recommendations, undermining user trust and hindering the market growth.

Regional Forecast:

Diet and Nutrition Apps Market

Largest Region

North America

USD 129.06 Million in 2023

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North America (U.S., Canada):

In North America, the Diet and Nutrition Apps market is driven by increasing awareness about healthy living and the importance of maintaining a balanced diet. The United States and Canada have a substantial number of health-conscious individuals who are seeking convenient and effective ways to manage their nutrition and diet. The market in these countries is also supported by the presence of major players in the tech industry, which has led to the development of innovative and user-friendly diet and nutrition apps.

Asia Pacific (China, Japan, South Korea):

The Asia Pacific region, particularly China, Japan, and South Korea, has witnessed significant growth in the Diet and Nutrition Apps market. This can be attributed to the rising prevalence of obesity and other diet-related health issues in these countries. Additionally, the increasing penetration of smartphones and internet connectivity has made it easier for consumers to access and use diet and nutrition apps.

Europe (United Kingdom, Germany, France):

In Europe, the Diet and Nutrition Apps market is driven by an increasing focus on preventive healthcare and wellness among consumers. The United Kingdom, Germany, and France are some of the key countries contributing to the growth of the market in this region. The presence of a well-established healthcare infrastructure and a growing emphasis on fitness and healthy living has further propelled the demand for diet and nutrition apps in these countries. Moreover, the European market is also characterized by the presence of a large number of startups and innovative app developers, fueling the growth of the market.

Overall, the Diet and Nutrition Apps market is witnessing significant growth across North America, Asia Pacific, and Europe, driven by a growing emphasis on health and wellness, technological advancements, and increasing smartphone penetration.

Report Coverage & Deliverables

Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
Diet and Nutrition Apps Market
Diet and Nutrition Apps Market

Segmentation Analysis:


In terms of segmentation, the global diet and nutrition apps market is analyzed on the basis of Type, Service, Platform, Deployment Type, Gender, Age, End-Use.

Segment Analysis of Diet and Nutrition Apps Market


The type segment of the diet and nutrition apps market refers to the different categories of apps available in the market. This includes meal planning apps, calorie tracking apps, fitness and workout apps, diet coaching apps, and nutrition education apps. Each type of app serves a specific purpose in helping users achieve their diet and nutrition goals, catering to a variety of needs and preferences.


The service segment of the diet and nutrition apps market encompasses the various services offered by these apps. This includes personalized meal plans, nutrition coaching, calorie and macro tracking, fitness and workout programs, recipe suggestions, and community support. The range of services provided by diet and nutrition apps allows users to customize their experience and access the level of support and guidance they need.


The platform segment of the diet and nutrition apps market refers to the devices and operating systems on which these apps are available. This includes mobile apps for smartphones and tablets, web-based apps accessible through browsers, and compatibility with different operating systems such as iOS, Android, and Windows. The availability of diet and nutrition apps across multiple platforms ensures accessibility for a wide range of users.

Deployment Type:

The deployment type segment of the diet and nutrition apps market distinguishes between apps that are available for download and use without any additional installation or setup, and apps that require integration with other devices or software. This includes standalone apps that can be easily downloaded and used, as well as apps that may require integration with wearable devices or other health and fitness platforms.


The gender segment of the diet and nutrition apps market considers the specific targeting and customization of apps to cater to different genders. Some apps may offer tailored nutrition and fitness plans for men and women, taking into account differences in dietary needs and fitness goals. This segment of the market acknowledges the varying needs of male and female users.


The age segment of the diet and nutrition apps market takes into account the different age groups that these apps are designed for. This includes apps tailored for children and adolescents, adults, and seniors, each offering age-appropriate nutritional guidelines, meal plans, and fitness programs. By targeting specific age groups, diet and nutrition apps can cater to the unique needs and preferences of different demographics.


The end-use segment of the diet and nutrition apps market refers to the specific purposes for which these apps are used. This includes apps designed for weight management, sports nutrition, disease-specific diets, general health and wellness, and special dietary requirements such as gluten-free or vegan diets. Each end-use category addresses specific dietary and nutritional needs, providing targeted solutions for users with diverse health and wellness goals.

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Competitive Landscape:

The competitive landscape in the Diet and Nutrition Apps Market is highly dynamic and competitive, with a significant number of players vying for market share. The market is characterized by the presence of both established companies and new entrants, all leveraging technological advancements and consumer preferences to gain a competitive edge. Companies are constantly innovating and introducing new features to enhance user experience, including personalized diet plans, calorie trackers, and meal planning tools. Additionally, partnerships and strategic alliances with nutritionists and fitness experts are becoming increasingly common, further intensifying competition in the market.

Top Market Players:

1. MyFitnessPal

2. Fooducate

3. Lose It!

4. MyNetDiary

5. Yazio

6. Lifesum

7. SparkPeople

8. FatSecret

9. Calorie Counter & Diet Tracker

10. Noom

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