Hazelnut Milk Market Size & Share, By Form (Powder, Liquid), Sugar content (Sweetened, Unsweetened), End-Use (Food and beverages, Nutraceuticals, Pharmaceuticals, Personal Care, Others), Distribution Channel (Offline, Online) - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Hazelnut Milk Market size is predicted to grow from USD 88 Million in 2024 to USD 5.97 Billion by 2034, reflecting a CAGR of over 9.6% from 2025 through 2034. The industry revenue is forecasted to reach USD 95.37 million in 2025.

• Base Year Value (2024): USD 88 Million
• CAGR (2025-2034): 9.6%
• Forecast Year Value (2034): USD 5.97 Billion
• Historical Data Period: 2021-2024
• Largest Region: Europe
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities

The hazelnut milk market is witnessing significant growth, largely driven by the increasing consumer preference for plant-based alternatives to dairy products. As more individuals adopt vegan or flexitarian diets, the demand for nut milks, particularly hazelnut milk, has surged. This trend is fueled by a growing awareness of the health benefits associated with plant-based diets, including lower cholesterol levels and reduced risk of chronic diseases. Furthermore, hazelnut milk is often praised for its unique flavor profile, which distinguishes it from other nut milks, thereby attracting a wider audience who seek both taste and nutrition.

Another critical growth driver is the rise in environmental consciousness among consumers. With the mounting concern over climate change and the carbon footprint of traditional dairy farming, many customers are opting for sustainable and eco-friendly alternatives. Hazelnut farming is generally considered more sustainable when compared to conventional dairy practices, making hazelnut milk an appealing choice for environmentally aware consumers. Additionally, the versatility of hazelnut milk in culinary applications—ranging from coffee to baking—offers opportunities for innovation and product development, enticing more brands to explore this segment.

Product innovation also plays a crucial role in the expansion of the hazelnut milk market. The introduction of flavored varieties, enriched formulations with added vitamins and minerals, and organic options caters to diverse consumer preferences and dietary needs. This constant evolution keeps the market dynamic and attracts varied demographics, from health-conscious individuals to those seeking indulgent alternatives. Moreover, the proliferation of e-commerce platforms has made hazelnut milk more accessible, allowing brands to reach a broader customer base beyond traditional retail outlets.

Report Scope

Report Coverage	Details
Segments Covered	Form, Sugar Content, End-Use, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Whitewave Foods, Blue Diamond Growers, Daiya Foods Inc., Tofutti Brands Inc., SunOpta Inc., Fine Japan Co. Ltd., Hain Celestial Group, Galaxy Nutritional Foods, Inc., Natures Choice B.V., VitaHazelnut Australia Products Pty. Ltd.

Industry Restraints:

Despite the favorable market conditions, the hazelnut milk industry faces several constraints that could hinder its growth trajectory. One of the primary challenges involves the availability and cost of hazelnuts. Fluctuations in hazelnut supply due to climatic conditions or crop yields can lead to price volatility, impacting the overall affordability and profitability of hazelnut milk products. This dependence on a single ingredient makes the market susceptible to external factors that may limit production and affect pricing strategies.

In addition to supply chain uncertainties, consumer skepticism regarding the nutritional profile of plant-based alternatives remains a significant restraint. While hazelnut milk is praised for its flavor, some consumers may question its protein content compared to traditional dairy milk or other plant-based options. Ongoing education and marketing efforts are necessary to address these concerns and promote the health benefits of hazelnut milk to a more skeptical audience.

Finally, competition from other nut and seed milk alternatives poses a challenge to the hazelnut milk market. With almond, soy, and oat milk rapidly gaining popularity, hazelnut milk must differentiate itself to capture a larger market share. This competitive landscape requires continuous innovation, marketing strategies, and possibly pricing adjustments to attract and retain consumers who may be swayed by more established alternatives.

Regional Forecast:

North America

In North America, the U.S. is the dominant player in the hazelnut milk market, fueled by rising consumer awareness of plant-based diets and growing demand for dairy alternatives. The population's increasing inclination toward healthy and sustainable food choices has positioned hazelnut milk as a popular option among health-conscious consumers. Canada, while smaller in size, is also seeing a significant uptick in demand due to similar trends in health and wellness. The presence of innovative start-ups and established brands introducing varied flavor profiles and formulations further enhances market growth in this region.

Asia Pacific

The Asia Pacific region, particularly China and Japan, is experiencing a rapid rise in the hazelnut milk market. In China, a younger demographic is increasingly leaning towards plant-based beverages, driven by a blend of health concerns and environmental factors. Japan's appreciation for premium and artisanal foods contributes to the growing interest in hazelnut milk. South Korea, noted for its burgeoning health trends and dietary shifts, is also anticipated to exhibit notable growth as consumers explore diverse culinary options and plant-based milk alternatives.

Europe

In Europe, countries like Germany, the UK, and France are leading the hazelnut milk market. Germany's strong trend towards veganism and sustainability has fostered a robust demand for plant-based milk alternatives, including hazelnut milk. The UK showcases a vibrant market with consumers keen on trying novel flavors and products, making it a significant hub for product launches. France, known for its culinary traditions, is increasingly welcoming plant-based options. The rising trend of health consciousness and the growing popularity of non-dairy milk alternatives in these countries underscore the anticipated robust growth in the European hazelnut milk market.

Segmentation Analysis:

In terms of segmentation, the global Hazelnut Milk market is analyzed on the basis of Form, Sugar Content, End-Use, Distribution Channel.

Hazelnut Milk Market Analysis

Form

The hazelnut milk market can primarily be categorized into various forms such as liquid, powder, and concentrated forms. The liquid segment is anticipated to dominate the market due to consumer preference for ready-to-consume products. Its convenience and versatility for use in beverages, cereals, and cooking contribute to its leading position. Meanwhile, powdered hazelnut milk is seeing an uptick in demand among health-conscious consumers seeking portable options and longer shelf life, particularly in the health food sector. The concentrated form, although smaller in market size, is gaining traction among specialty food enthusiasts looking for intense flavors in cooking and baking applications.

Sugar Content

The sugar content segment of the hazelnut milk market is increasingly diverse, featuring options such as unsweetened, lightly sweetened, and sweetened varieties. Unsweetened hazelnut milk is expected to witness significant growth as health trends emphasize low-sugar diets. Consumers are becoming more educated on the benefits of reduced sugar intake, driving the demand for products that cater to this preference. On the other hand, lightly sweetened options are also gaining popularity, appealing to consumers who desire a balance of taste without excessive sugar. Sweetened hazelnut milk remains relevant for those seeking indulgent flavors, especially in the dessert market.

End-Use

The end-use category encompasses various applications, including food and beverages, cosmetics, and dietary supplements. The food and beverages segment is projected to maintain the largest market share, driven by increasing consumption of plant-based diets. Hazelnut milk is favored for its flavor and texture in a range of products including coffee, smoothies, and baked goods. In cosmetics, hazelnut milk is finding its niche in natural skincare products, capitalizing on its nourishing properties. The dietary supplements segment is also experiencing growth, with consumers looking for nutrient-rich alternatives to dairy.

Distribution Channel

The distribution channels for hazelnut milk include online retail, supermarkets and hypermarkets, health food stores, and specialty shops. The online retail segment is expected to exhibit the fastest growth rate due to the increasing preference for e-commerce platforms among consumers, especially post-pandemic. Online shopping provides convenience and access to a broader range of products. Supermarkets and hypermarkets remain key players in the market, providing consumers with easy access to a variety of brands and options. Health food stores and specialty shops cater to niche markets, focusing on organic and health-oriented hazelnut milk products, thus sustaining steady growth within their targeted demographics.

Competitive Landscape:

The competitive landscape in the Hazelnut Milk Market is characterized by a diverse array of companies that are increasingly focusing on product innovation and sustainability to gain market share. The rising demand for plant-based alternatives among health-conscious consumers and those with dietary restrictions has intensified competition. Key players are investing in research and development to enhance flavor profiles and nutritional benefits while also exploring organic and non-GMO certifications to attract a wider customer base. Branding and marketing strategies emphasizing ethical sourcing and eco-friendly packaging are also gaining traction, as consumers prioritize sustainability. The market is further fragmented with the presence of both established brands and emerging startups, leading to continuous evolution and strategic partnerships to optimize distribution channels and expand geographic reach.

Top Market Players

1. Nutiva

2. Silk

3. Alpro

4. Nussknacker

5. Forager Project

6. RISE Brewing Co.

7. Califia Farms

8. Oatly

9. Ecomil

10. Happy Planet Foods