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Location Of Things Market Size & Share, By Vertical (Retail And E-Commerce, Media And Entertainment), Location Type (Indoor Location, Outdoor Location), Application (IoT Asset Management, Location Intelligence), Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Report ID: FBI 3675


Published Date: May-2024


Format : PDF, Excel

Market Outlook:

Location Of Things Market size exceeded USD 23.53 Billion in 2023 and is estimated to cross USD 350.45 Billion by end of the year 2032, observing around 35% CAGR between 2024 and 2032.

Base Year Value (2023)

USD 23.53 Billion

19-23 x.x %
24-32 x.x %

CAGR (2024-2032)


19-23 x.x %
24-32 x.x %

Forecast Year Value (2032)

USD 350.45 Billion

19-23 x.x %
24-32 x.x %
Location Of Things Market

Historical Data Period


Location Of Things Market

Largest Region

North America

Location Of Things Market

Forecast Period


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Market Dynamics:

Growth Drivers & Opportunity:

1. Increasing demand for real-time location data: The growing need for real-time location data across various industries such as logistics, transportation, and healthcare is driving the demand for location of things (LoT) solutions. Real-time location data enables businesses to track assets, improve operational efficiency, and enhance customer experience.

2. Adoption of IoT and connected devices: The proliferation of internet of things (IoT) and connected devices is fueling the growth of the LoT market. With the increasing number of connected devices, there is a growing demand for location-based services and solutions to track and manage these devices in real-time.

3. Rise in the use of location-based marketing: Location-based marketing is gaining traction as businesses leverage location data to target consumers with personalized and relevant marketing messages. The use of LoT solutions for location-based marketing is expected to drive the growth of the market as businesses seek to improve customer engagement and drive sales.

4. Integration of advanced technologies: The integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics into LoT solutions is expected to create new growth opportunities. These technologies enable businesses to derive actionable insights from location data, leading to better decision-making and improved business outcomes.

Report Scope

Report CoverageDetails
Segments CoveredVertical, Location Type, Application
Regions Covered• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company ProfiledIBM, Google, , Bosch Software Innovations, Microsoft, ESRI, Qualcomm Technologies,, Wireless Logic.

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Industry Restraints:

1. Privacy and security concerns: The collection and use of location data raise privacy and security concerns among consumers and regulatory bodies. Businesses operating in the LoT market must address these concerns and comply with data protection regulations, which can be a potential restraint for market growth.

2. High initial investment and integration complexities: The implementation of LoT solutions often requires a significant initial investment in infrastructure and technology. Additionally, integrating LoT solutions with existing systems and processes can be complex and time-consuming, posing a restraint for businesses looking to adopt these solutions.

3. Limited network coverage and infrastructure: The effectiveness of LoT solutions relies on robust network coverage and infrastructure to transmit and receive location data. In regions with limited network coverage or inadequate infrastructure, the adoption and deployment of LoT solutions may be hindered, impacting market growth.

Regional Forecast:

Location Of Things Market

Largest Region

North America

XX% CAGR through 2032

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North America (U.S., Canada) - The North American market for Location Of Things is expected to experience significant growth due to the widespread adoption of IoT devices and technologies. The U.S. and Canada are leading the way in terms of investment in location-based services and the integration of location data into various industries, such as retail, healthcare, and transportation.

Asia Pacific (China, Japan, South Korea) - The Asia Pacific region is expected to witness substantial growth in the Location Of Things market, particularly in countries like China, Japan, and South Korea. The increasing adoption of connected devices and the rapid expansion of IoT infrastructure in these countries are driving the demand for location-based services and solutions.

Europe (United Kingdom, Germany, France) - In Europe, the U.K., Germany, and France are the key markets for Location Of Things. The increasing focus on smart city initiatives and the growing demand for location-based advertising and marketing are driving the growth of the market in these countries. Additionally, the presence of several key players in the region is also contributing to the expansion of the Location Of Things market in Europe.

Report Coverage & Deliverables

Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
Location Of Things Market
Location Of Things Market

Segmentation Analysis:


In terms of segmentation, the global location of things market is analyzed on the basis of Vertical, Location Type, Application.

Segment Analysis of Location of Things Market


The vertical segment in the location of things market refers to the different industries or sectors that utilize location-based technology and services. This segment includes industries such as healthcare, transportation, retail, and manufacturing, among others. Each industry has its own unique requirements and use cases for location-based technology. For example, the healthcare industry may use location-based services for asset tracking and patient monitoring, while the transportation industry may use it for route optimization and fleet management. Understanding the specific needs and challenges of each vertical is crucial for offering tailored solutions and maximizing the potential of location-based technology.

Location Type:

The location type segment in the location of things market refers to the different types of physical locations where location-based technology is utilized. This includes indoor and outdoor locations, as well as fixed and mobile locations. Each type of location presents its own set of challenges and opportunities for location-based technology. For instance, indoor location-based services may focus on improving navigation and wayfinding within buildings, while outdoor location-based services may be more focused on geofencing and outdoor asset tracking. Understanding the nuances of each location type is essential for designing and implementing effective location-based solutions.


The application segment in the location of things market refers to the specific use cases and applications of location-based technology. This segment includes applications such as asset tracking, location-based advertising, geofencing, and location-based analytics. Each application has its own unique requirements and demands, and may cater to different verticals and location types. For example, asset tracking applications may be utilized in the transportation and logistics industry, while location-based advertising may be more prevalent in the retail and marketing sectors. Understanding the specific applications of location-based technology is crucial for identifying market opportunities and developing targeted solutions to address the needs of various industries and locations.

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Competitive Landscape:

The competitive landscape in the Location Of Things Market is marked by intense rivalry and constant innovation. The market is characterized by the presence of several key players striving to gain a competitive edge through product differentiation, strategic partnerships, and technological advancements. Companies in this market are focusing on enhancing their product portfolios to cater to the increasing demand for location-based services and solutions. The top 10 companies operating in the Location Of Things Market across the world are:

1. Google

2. Apple Inc.

3. IBM Corporation

4. Microsoft Corporation

5. Cisco Systems, Inc.

6. Qualcomm Technologies, Inc.

7. Ericsson

8. Siemens AG

9. HP Enterprise Development LP

10. Bosch Software Innovations GmbH.

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Location Of Things Market Size & Share, By Vertica...

RD Code : 24