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Maternity Apparel Market Size & Share, By Product Type (Maternity Tops, Maternity Bottoms, Maternity Outerwear, Maternity Intimates, Maternity sleepwear), Material (Cotton, Polyester, Spandex, Modal), Price, Distribution Channel, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Report ID: FBI 2788


Published Date: May-2024


Format : PDF, Excel

Market Outlook:

Maternity Apparel Market size exceeded USD 6.18 Billion in 2023 and is expected to cross USD 8.4 Billion by end of the year 2032, witnessing more than 3.5% CAGR between 2024 and 2032.

Base Year Value (2023)

USD 6.18 Billion

19-23 x.x %
24-32 x.x %

CAGR (2024-2032)


19-23 x.x %
24-32 x.x %

Forecast Year Value (2032)

USD 8.4 Billion

19-23 x.x %
24-32 x.x %
Maternity Apparel Market

Historical Data Period


Maternity Apparel Market

Largest Region

North America

Maternity Apparel Market

Forecast Period


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Market Dynamics:

Growth Drivers & Opportunity:

1. Increasing Demand for Maternity Wear: The maternity apparel market is driven by the increasing demand for comfortable and stylish clothing for pregnant women. As more women continue to work during pregnancy and seek fashionable options, the demand for maternity wear is expected to grow.

2. Rising Awareness about Maternity Fashion: With the growing awareness about maternity fashion and the availability of a wide range of options, expectant mothers are more willing to invest in maternity apparel. This trend is expected to drive the growth of the market.

3. Growing Online Retailing: The convenience of online shopping has led to a surge in the sales of maternity apparel. Online retailers offer a wide range of options, competitive pricing, and easy accessibility, which has contributed to the growth of the market.

4. Increasing Disposable Income: With the increasing disposable income in many regions, expectant mothers are more inclined to spend on maternity wear, leading to a positive impact on the growth of the maternity apparel market.

Report Scope

Report CoverageDetails
Segments CoveredProduct Type, Material, Price Range, Distribution Channel
Regions Covered• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company ProfiledAdidas AG, ASOS Plc, Boob Design AB, Cake Maternity Pty, Gap Inc, H&M, Hatch Collection LLC, Inditex-group, Ingrid & Isabel, LLC, Isabella Oliver Limited, Maternal America, Maternity, Nike, Noppies BV, PinkBlush Maternity

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Industry Restraints:

1. High Cost of Maternity Apparel: Maternity wear tends to be more expensive than regular clothing due to the specialized design and extra fabric required. The high cost of maternity apparel may restrain budget-conscious expectant mothers from making frequent purchases.

2. Limited Awareness in Developing Regions: In developing regions, there is limited awareness about the availability and importance of maternity apparel. This lack of awareness could lead to slower market growth in these regions.

3. Impact of Economic Uncertainty: Unpredictable economic conditions can have a restraining effect on the maternity apparel market. Expectant mothers may be more cautious with their spending during uncertain economic times, which could impact the sales of maternity apparel.

Regional Forecast:

Maternity Apparel Market

Largest Region

North America

33% Market Share in 2023

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North America (U.S., Canada)

The maternity apparel market in North America is expected to witness steady growth in the coming years, driven by factors such as the increasing trend of women opting for fashion-forward and comfortable maternity wear. The United States and Canada are key contributors to the market in this region, with a high demand for stylish and functional maternity clothing.

Asia Pacific (China, Japan, South Korea)

In the Asia Pacific region, countries like China, Japan, and South Korea are witnessing a rise in the demand for maternity apparel. This can be attributed to the growing awareness among expectant mothers about the importance of fashion and comfort during pregnancy. The market in this region is also influenced by the availability of a wide range of options in terms of designs, sizes, and styles.

Europe (United Kingdom, Germany, France)

The maternity apparel market in Europe, particularly in the United Kingdom, Germany, and France, is characterized by the presence of established fashion brands offering a diverse range of maternity clothing. The increasing disposable income and changing lifestyle preferences of pregnant women in these countries are driving the demand for trendy and comfortable maternity wear. Additionally, the growing emphasis on eco-friendly and sustainable fashion choices is influencing the market in this region.

Report Coverage & Deliverables

Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
Maternity Apparel Market
Maternity Apparel Market

Segmentation Analysis:


In terms of segmentation, the global maternity apparel market is analyzed on the basis of Product Type, Material, Price Range, Distribution Channel.

Product Type

The product type segment of the maternity apparel market refers to the categorization of maternity clothing based on the specific type of clothing item. This includes a wide range of products such as maternity tops, bottoms, dresses, outerwear, and intimates. Each product type caters to the different needs of pregnant women, providing them with comfortable and stylish options to accommodate their changing bodies.


The material segment of the maternity apparel market focuses on the various fabrics and textiles used in the production of maternity clothing. Maternity apparel is often made from stretchy and breathable materials such as cotton, spandex, and modal to ensure flexibility and comfort. Additionally, some maternity clothing is also made from more luxurious fabrics like silk and satin for special occasions.

Price Range

The price range segment of the maternity apparel market encompasses the different price points at which maternity clothing is available. From affordable basic essentials to high-end designer maternity wear, there is a wide range of price options to accommodate the varying budgets of pregnant women. The price range segment reflects the diverse pricing strategies adopted by maternity apparel brands to cater to the needs of different consumer segments.

Distribution Channel

The distribution channel segment of the maternity apparel market refers to the various avenues through which maternity clothing is made available to consumers. This includes traditional brick-and-mortar retail stores, specialty maternity boutiques, online retailers, and direct-to-consumer brands. The distribution channel segment highlights the diverse retail environments where pregnant women can access maternity apparel, each offering its own unique shopping experience.

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Competitive Landscape:

The maternity apparel market is a highly competitive landscape with numerous players vying for market share. The market is characterized by the presence of both global and regional players offering a wide range of maternity clothing and accessories. The competition is intense, with companies focusing on product innovation, quality, and affordable pricing to attract customers. Some of the key factors influencing the competitive landscape include changing consumer preferences, rising demand for fashionable and comfortable maternity wear, and the increasing adoption of online retail channels. Overall, the market presents lucrative opportunities for companies to expand their product offerings and reach a wider customer base.

Top Market Players:

1. Motherhood Maternity

2. Seraphine

3. H&M


5. PinkBlush

6. Thyme Maternity

7. Destination Maternity

8. Isabella Oliver

9. Pea in the Pod

10. Gap Maternity

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Maternity Apparel Market Size & Share, By Product ...

RD Code : 24