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Sports Tourism Market Size & Share, By Sports (Soccer/Football, Cricket, Basketball, Tennis, Hockey), Tourism (Active, Passive, Nostalgia), Booking Channel (Online Booking Platforms, Direct Bookings, Travel Agencies, Social Media Platforms), Sporting Activity, Regional Forecast, Industry Players, Growth Statistics Report 2024-2032

Report ID: FBI 3042


Published Date: May-2024


Format : PDF, Excel

Market Outlook:

Sports Tourism Market size surpassed USD 581.64 Billion in 2023 and is poised to exceed USD 1.4 Trillion by 2032, observing around 10.4% CAGR between 2024 and 2032.

Base Year Value (2023)

USD 581.64 Billion

19-23 x.x %
24-32 x.x %

CAGR (2024-2032)


19-23 x.x %
24-32 x.x %

Forecast Year Value (2032)

USD 1.4 Trillion

19-23 x.x %
24-32 x.x %
Sports Tourism Market

Historical Data Period


Sports Tourism Market

Largest Region


Sports Tourism Market

Forecast Period


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Market Dynamics:

Growth Drivers & Opportunity:

1. Increasing Interest in Sports: The growing interest in sports and fitness activities among people is a major growth driver for the sports tourism market. As more individuals participate in sports events and activities, there is a rise in the demand for sports tourism experiences, such as attending major sporting events or taking part in sports-related vacations.

2. Growing Number of International Sporting Events: The hosting of international sporting events, such as the Olympics, FIFA World Cup, and other major tournaments, serves as a key growth driver for sports tourism. These events attract a large number of spectators and participants from around the world, contributing to the growth of sports tourism in the host country.

3. Investment in Sports Infrastructure: The development and investment in sports infrastructure, including stadiums, training facilities, and sports complexes, help drive the growth of sports tourism. Countries and cities with state-of-the-art sports venues are able to attract sports tourists who are interested in attending events or participating in sports-related activities.

4. Marketing and Promotion Efforts: Effective marketing and promotion strategies by tourism boards, travel agencies, and sports event organizers play a crucial role in driving the growth of sports tourism. Strategic advertising, partnerships with sports organizations, and targeted promotional campaigns can help increase awareness and attract more tourists to sports-related destinations.

Report Scope

Report CoverageDetails
Segments CoveredSports, Tourism, Sporting Activity, Booking Channel
Regions Covered• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company ProfiledBAC Sports, Inspiresport, Gullivers Sports Travel, Dream Team Sports Tour, Navigo Sports Tour, LLC, Allsports Travel, Australian Sports Tours, Premium Sport Tours, La Vacanza Travel, XL Sports Tours

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Industry Restraints:

1. High Costs and Expenses: One of the major restraints in the sports tourism market is the high costs associated with attending sporting events or participating in sports-related vacations. Expenses such as event tickets, travel, accommodation, and other related costs can be a barrier for some potential sports tourists.

2. Seasonal Nature of Sports Events: The seasonal nature of certain sports events and tournaments can pose a restraint on the sports tourism market. For example, events like the Winter Olympics or specific sporting seasons may limit the availability of sports tourism opportunities during certain times of the year.

3. Infrastructure and Accessibility Challenges: The lack of proper sports infrastructure and accessibility in some destinations can also serve as a restraint for the sports tourism market. Limited transportation options, inadequate facilities, and difficulties in reaching certain sporting venues can deter potential sports tourists from visiting certain locations.

Overall, while the sports tourism market is driven by factors like increasing interest in sports, international sporting events, and infrastructure development, restraints such as high costs, seasonal nature of events, and infrastructure challenges need to be addressed to ensure sustained growth and development in the industry.

Regional Forecast:

Sports Tourism Market

Largest Region


40% Market Share in 2023

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North America (U.S., Canada):

The North American sports tourism market is a significant contributor to the overall tourism industry in the region. With the United States and Canada both being major sporting nations, there is a high demand for sports tourism in this region. The market is driven by a combination of factors including the popularity of professional sports leagues such as the NFL, NBA, NHL, and MLB, as well as major sporting events like the Super Bowl, NBA Finals, Stanley Cup, and World Series. Additionally, the region's diverse landscapes and infrastructure make it an ideal destination for sports tourism, offering a wide range of outdoor activities including golf, skiing, hiking, and water sports.

Asia Pacific (China, Japan, South Korea):

The sports tourism market in the Asia Pacific region is rapidly growing, driven by the increasing interest in sports and fitness among the population in countries like China, Japan, and South Korea. The region has also been a host to major international sporting events such as the Olympics, Asian Games, and various world championships, attracting tourists from around the globe. Furthermore, the popularity of traditional sports such as martial arts in countries like China and Japan, as well as the rise of professional sports leagues in South Korea, has contributed to the growth of sports tourism in the region.

Europe (United Kingdom, Germany, France):

Europe is a key player in the global sports tourism market, with countries like the United Kingdom, Germany, and France offering a rich cultural heritage and world-class sporting facilities. The region is a popular destination for sports tourism, with a strong focus on football (soccer), rugby, cricket, and tennis. Major events such as Wimbledon, the Tour de France, and the UEFA Champions League attract millions of visitors each year, contributing to the overall sports tourism industry in Europe. Additionally, the region's scenic landscapes and historical landmarks provide ample opportunities for outdoor activities and sports tourism.

Report Coverage & Deliverables

Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
Sports Tourism Market
Sports Tourism Market

Segmentation Analysis:


In terms of segmentation, the global sports tourism market is analyzed on the basis of Sports, Tourism, Sporting Activity, Booking Channel.

Segment Analysis of Sports Tourism Market


The sports segment of the sports tourism market includes all the various sporting activities that attract tourists. This can include popular sports such as soccer, basketball, golf, and tennis, as well as niche sports like surfing, mountain biking, and skiing. Each sport has its own unique appeal and can draw in different types of tourists, from avid fans to those looking for an active vacation experience. Understanding the specific sports that are popular in different regions can help tourism companies tailor their offerings to attract the right audience.


The tourism segment of the sports tourism market focuses on the different types of tourism activities that can be combined with sports. This can include adventure tourism, ecotourism, and cultural tourism, all of which can be enhanced with the addition of sporting activities. For example, a tourist might visit a coastal region for its beautiful beaches and also partake in water sports such as surfing or snorkeling. Understanding the intersection of sports and tourism activities can help businesses create compelling packages for travelers.

Sporting Activity:

The sporting activity segment of the sports tourism market encompasses the various types of sports-related experiences that tourists can participate in. This can range from attending major sporting events such as the Olympics or World Cup to engaging in local sports tournaments or taking part in sports clinics and training camps. Businesses can tap into different market segments by offering diverse sporting activities that cater to both casual enthusiasts and serious athletes.

Booking Channel:

The booking channel segment of the sports tourism market refers to the different platforms and channels through which tourists can book sports-related travel experiences. This can include traditional travel agencies, online booking platforms, sports event ticketing websites, and direct bookings through sports facilities and organizations. Understanding the preferred booking channels of different segments of sports tourists can help businesses optimize their marketing and distribution strategies to reach potential customers more effectively.

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Competitive Landscape:

The sports tourism market is a highly competitive industry, with numerous companies vying for a share of the growing market. The competitive landscape is characterized by the presence of large multinational companies, as well as small and medium-sized enterprises offering a wide range of sports tourism services and experiences. The market players compete based on factors such as pricing, quality of services, variety of sports and destinations offered, and marketing strategies. As a result, the market is constantly evolving as companies strive to differentiate themselves and attract customers.

Top Market Players:

1. TUI Group

2. Thomas Cook Group

3. Expedia Group

4. BAC Sport

5. Sports Tours International

6. Great Atlantic Sports Travel

7. Sports Travel and Tours

8. Roadtrips

9. Sports Tours & Travel

10. STA Travel

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Sports Tourism Market Size & Share, By Sports (Soc...

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