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Texture Paint Market Size & Share, By Product Type (Interior, Exterior), Application (Residential, Non-Residential), Regional Forecast, Industry Players, Growth Statistics Report 2024-2035

Report ID: FBI 2014


Published Date: Mar-2024


Format : PDF, Excel

Market Outlook:

Texture Paint Market size exceeded USD 12.6 Billion in 2023 and is projected to cross USD 21.7 Billion by 2035, growing at over 5.64% CAGR from 2024 to 2035.

Base Year Value (2023)

USD 12.6 Billion

19-23 x.x %
24-35 x.x %

CAGR (2024-2035)


19-23 x.x %
24-35 x.x %

Forecast Year Value (2035)

USD 21.7 Billion

19-23 x.x %
24-35 x.x %
Texture Paint Market

Historical Data Period


Texture Paint Market

Largest Region

Asia Pacific

Texture Paint Market

Forecast Period


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Market Dynamics:

Texture paint is a popular type of paint used to add texture and dimension to walls and ceilings. It is commonly used in both residential and commercial applications, as it can add visual interest and hide imperfections in the surface. The global texture paint market is driven by various growth drivers and opportunities, as well as industry restraints and challenges.

Growth Drivers & Opportunities

One of the key growth drivers for the texture paint market is the increasing demand for customized and decorative paints. Consumers are increasingly looking for ways to personalize their living spaces, and texture paint provides a unique way to add character and style to a room. Additionally, the growing construction industry, particularly in emerging economies, is also driving the demand for texture paint. As more buildings and homes are being constructed, there is a greater need for decorative and protective coatings.

Another growth opportunity for the texture paint market is the increasing focus on sustainable and eco-friendly products. Manufacturers are developing texture paints that are low in volatile organic compounds (VOCs) and are environmentally friendly, in response to growing consumer awareness about the impact of traditional paint products on the environment and human health.

Report Scope

Report CoverageDetails
Segments CoveredBy Product Type, Application
Regions Covered• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company ProfiledThe Sherwin-Williams Company, Hempel, Akzonobel, Axalta Coating Systems, Valspar, Asian Paints, Nippon Paints, Kansai Paint, and Jotun.

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Industry Restraints & Challenges

Despite the growth drivers and opportunities, the texture paint market also faces certain industry restraints and challenges. One of the primary challenges is the fluctuating prices of raw materials. Texture paint comprises various raw materials, such as pigments, binders, and additives, the prices of which can be volatile. Fluctuations in raw material prices can impact the overall production costs and pricing of texture paint products, thereby affecting market growth.

Additionally, stringent regulations and standards related to the use of chemicals, such as VOCs, in paint products also pose a challenge for the texture paint market. Compliance with these regulations requires manufacturers to invest in research and development to develop low-VOC and sustainable texture paint products, which can increase production costs.

Report Coverage & Deliverables

Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
Texture Paint Market
Texture Paint Market

Regional Forecast:

North America

North America is a significant market for texture paint, driven by the robust construction industry and increasing consumer demand for decorative and customized paint products. The United States and Canada are the key countries contributing to the growth of the texture paint market in North America. In addition to new construction activities, the renovation and remodeling sector also fuel the demand for texture paint in the region.

Asia Pacific

The Asia Pacific region is expected to witness significant growth in the texture paint market, fueled by rapid urbanization, increasing disposable income, and growing awareness about home decor and aesthetics. Countries such as China, India, Japan, and South Korea are the major contributors to the texture paint market in the Asia Pacific region. The construction of residential and commercial buildings, coupled with the increasing focus on decorative and personalized interior design, are driving the demand for texture paint in the region.


Europe is a mature market for texture paint, characterized by a growing preference for sustainable and environmentally friendly paint products. The European Union has stringent regulations regarding the use of chemicals in paints, which has led manufacturers to focus on developing low-VOC and eco-friendly texture paint products. The renovation and restoration of historical buildings and structures in Europe also contribute to the demand for texture paint, as it can help preserve the architectural integrity while adding decorative elements.

In conclusion, the texture paint market is driven by various growth drivers and opportunities, such as the increasing demand for decorative and customized paints, the growth of the construction industry, and the focus on sustainable products. However, industry restraints and challenges, such as fluctuating raw material prices and regulations related to chemicals in paints, pose hurdles for market growth. The regional forecast for the texture paint market highlights significant growth opportunities in North America, Asia Pacific, and Europe, driven by construction activities, consumer preferences, and regulatory requirements.

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Segmentation Analysis:

Residential Segment

Texture paints are extensively used in the residential sector to add depth, character, and personality to the walls. The ability to cover imperfections and create visual interest makes texture paints a popular choice among homeowners. Within the residential segment, the sub-segment of textured plaster is gaining traction due to its versatility and ability to create different textures such as swirls, stucco, or faux finishes. Textured plaster provides a seamless and durable finish, making it suitable for high-traffic areas like hallways and stairwells. The demand for textured plaster is also driven by the trend of creating accent walls and focal points in residential spaces.

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Competitive Landscape:

In the commercial segment, texture paints are extensively used in retail spaces, hotels, restaurants, and offices to enhance the overall ambiance and create a unique aesthetic appeal. The sub-segment of textured coatings is particularly popular in commercial applications. Textured coatings offer a wide range of textures and finishes, providing the flexibility to create a customized look for different commercial settings. These coatings not only add visual appeal but also provide durability and resistance to wear and tear, making them suitable for high-traffic areas in commercial spaces. The demand for textured coatings is also driven by the need for creating visually stimulating environments that leave a lasting impression on customers and visitors.

Market Players

Competitive Landscape

Asian Paints

Asian Paints is one of the leading players in the global texture paint market. The company offers a wide range of texture paints under its brand names such as Royale Play and Tractor Emulsion. Asian Paints has a strong presence in both residential and commercial segments, offering innovative texture paint solutions that cater to the evolving design trends and customer preferences. The company's focus on product innovation, color expertise, and customer-centric approach has helped it establish a strong foothold in the texture paint market.

Sherwin-Williams Company

Sherwin-Williams Company is another key player in the texture paint market, offering a diverse portfolio of texture paint products under brands like Sherluxe and Loxon. The company's texture paints are known for their quality, durability, and aesthetic appeal, making them a preferred choice among architects, designers, and contractors. Sherwin-Williams' strong distribution network and focus on environmental sustainability further contribute to its competitive position in the market.

PPG Industries

PPG Industries is a global leader in the paints and coatings industry, with a significant presence in the texture paint market. The company's texture paint offerings include acrylic-based finishes, multi-color coatings, and durable textured coatings that cater to both residential and commercial applications. PPG Industries' commitment to innovation, research, and customer satisfaction has enabled it to maintain a strong competitive position in the texture paint market.


The texture paint market presents lucrative opportunities for manufacturers, as the demand for visually appealing and durable finishes continues to rise in both residential and commercial sectors. With the increasing focus on aesthetic enhancements and interior décor, the texture paint market is expected to witness robust growth in the coming years. Additionally, the competitive landscape of the market is characterized by the presence of key players who are investing in product innovation, strategic partnerships, and market expansion to gain a competitive edge. Overall, the texture paint market is poised for significant growth and innovation, driven by evolving consumer preferences and design trends.

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Texture Paint Market Size & Share, By Product Type...

RD Code : 24