Home Industry Reports Custom Research Blogs About Us Contact us

Privacy Policy

We hold high regard for the privacy of all individuals visiting this website. Therefore, we wish to provide you with clear and straightforward information about how we handle your personal data. We encourage you to review this privacy policy to gain an understanding of our approach to using your personal information.

By submitting your data to us, you will permit us to disclose it, where necessary and appropriate, as per the following policy.

Our privacy policy covers the following areas:
• The types of personal data we collect and the reasons for doing so.
• How we utilize this data and with whom we may share it.
• The methods available to you for updating and removing your data from our systems.

We kindly request you to review our privacy policy. By providing your information, you acknowledge that you have read, comprehended, and consented to the use of your data as described.
We have made an effort to simplify the content as much as possible. However, if you are unfamiliar with certain technical terms like session duration, cookies, or IP addresses, or if you find it challenging to comprehend the privacy policy, please don't hesitate to contact us for clarification.

Types of personal data we collect

Fundamental Business Insights & Consulting gathers personal data from you through direct submissions, as well as from third-party business partners or service providers, and when you utilize our services. The following are the types of data we collect:

Contact Information - We collect the details necessary to identify or get in touch with you, which may include your First Name, Last Name, Phone number, Email Address, Physical Address, the organization you are affiliated with, as well as your LinkedIn and Twitter profiles. This data is obtained when you register for our service.

Log Data - We collect information that indicates your usage of our services and websites, which may include your IP address, operating system, device type, browser, downloads, and the duration of your visit on each page. This data is retained to provide you with relevant content and enhance your user experience.

Communication Data - We retain information when you engage in communication with us, whether it is via email, chat, phone calls, video conferences, or any other means. This information is used to facilitate effective communication and ensure our representatives maintain professional conduct when interacting with customers.

How do we collect the data?

The aforementioned information is collected when a user visits our websites, registers for a service, requests a callback, or engages in any form of communication or interaction with us. We utilize various methods and tools to gather your information, including:

Website Forms - When you enroll in our service, you actively provide your information such as your Name, Email, and Phone Number through the sign-up process.

Event Triggers - We utilize event triggers on our products to collect data such as page views, time spent on a page, referrer URLs, and the time taken to fill out a form. This data enables us to understand how visitors individually engage with our service.

Tracking Tools - To gather information, we employ third-party tracking tools like Google Analytics, Google Adwords, Amplitude, Clarity, Freshchat, Wisepops, as well as proprietary tools developed in-house. This information is utilized to analyze how visitors utilize our services and deliver pertinent information to enhance the overall user experience.

Cookies - On our websites and products, we utilize cookies and similar technologies to collect usage and performance data, allowing us to provide a personalized experience. These cookies can be categorized as session-based or persistent. Session cookies are temporarily stored during your website visit, while persistent cookies are stored on your device for a longer duration. We utilize cookies to store your preferences, ensuring they are available when you revisit our platform.

Social Media Widgets - Certain services we offer include social media widgets, such as share or like buttons. When you interact with these widgets, a small portion of your personal information may be transferred to us from the corresponding third-party sources.

Third-Party Sources - In order to gather information about you, including details such as your company, contact information, and employment information, we rely on third-party services such as search tools, customer relationship management (CRM) systems, and social networks.

Online Advertising - Certain advertising tools we utilize employ tracking codes to gather information about user's online activity from websites and applications that are not affiliated with us.

How do we use this data?

One of the objectives of our website is to provide you with information about our identity and the services we offer. We collect and utilize personal information (such as name, address, phone number, and email) to deliver the necessary services or information you require. Consequently, we will use your personal data for the following purposes:

• Provide you with the information requested from us relating to our products or services. To provide information on other products or services within our group of companies, subsidiaries, related companies, and affiliates, which we feel may interest you.
• To meet our contractual commitments to you.
• To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service.
• To personalize your experience.

Additionally, we may allow specific third parties to utilize your data in order to provide you with information about related products and services that we believe may be of interest to you. You have the option to unsubscribe from these messages or any communication from us at any time by informing us through mail, chat, phone call, or any preferred means of communication. Please rest assured that if you inform us that you do not wish us to use your information for the aforementioned purposes, we will comply with your request.


• We offer our customers and visitors the opportunity to opt out of receiving communications from us and to opt out of having their data tracked. Additionally, you have control over how your data is stored, shared, and processed. You can also request us to update your data or delete the same from our database, by reaching us out here or sending us a mail at info@fundamentalbusinessinsights.com or calling us at the mentioned phone number on the website.
• We use Google Analytics and Google Tag Manager to collect data. Information regarding opt out can be found here

Data Retention Policy

We retain the data you provide us or the data collected from third-party providers. However, you always have the option to opt out and request the deletion of your data.


By reading and acknowledging this compliance document, you indicate your acceptance of our privacy policy. We appreciate your continued professional relationship with us and look forward to maintaining our partnership as it currently stands.

Changes to this policy

Occasionally, we may update this privacy policy. In the event of any significant changes to how we handle your data, we will make sure to update this page and make reasonable efforts to inform you about these changes. We encourage you to regularly review our privacy policy to stay informed.