Перспективы рынка
On-road Motorcycles Market size is predicted to reach USD 119.41 billion by 2034, up from USD 66.68 billion in 2024, reflecting a CAGR of over 6% during the forecast period from 2025 to 2034. The industry revenue for 2025 is projected to be USD 70.34 billion.
Базовое годовое значение (2024)
USD 66.68 billion
21-24
x.x %
25-34
x.x %
CAGR (2025-2034)
6%
21-24
x.x %
25-34
x.x %
Прогнозируемое годовое значение (2034)
USD 119.41 billion
21-24
x.x %
25-34
x.x %
Период исторических данных
2021-2034
Самый большой регион
Asia Pacific
Прогнозируемый период
2025-2034
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Основные выводы:
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In terms of segmentation, the global On-road Motorcycles market is analyzed on the basis of Type.
Динамика рынка
Growth Drivers & Opportunities
The on-road motorcycles market is poised for significant growth, driven by a combination of urbanization, increasing disposable incomes, and a growing interest in recreational riding. As cities become more congested, motorcycles offer an efficient means of transportation, making them an attractive option for city dwellers. This trend is particularly evident in emerging economies where the demand for affordable and maneuverable vehicles is escalating. Additionally, the rise in disposable incomes enables consumers to invest in motorcycles not just for utility, but also for leisure purposes, leading to a surge in demand for cruising and touring models.
Another major driver is the increasing focus on sustainability and fuel efficiency among consumers. As awareness around environmental issues grows, motorcycles, which typically consume less fuel than cars, are viewed as a more eco-friendly transportation alternative. Manufacturers are responding to this demand by developing electric and hybrid motorcycle models, opening up new market opportunities. Innovations in technology, such as advanced safety features and connectivity options, also play a crucial role in attracting tech-savvy riders and enhancing the overall riding experience.
Moreover, the growing popularity of motorcycle clubs and events promotes a lifestyle centered around biking, creating a community that further drives sales. The expansion of distribution networks and online retail platforms is also making it easier for consumers to access a wide variety of motorcycle models, thereby increasing market reach and availability.
Industry Restraints
Despite the promising growth prospects, the on-road motorcycles market faces several restraints that could hinder its expansion. One of the primary challenges is the fluctuating prices of raw materials, which can impact the production costs and, subsequently, the pricing of motorcycles. This volatility may discourage manufacturers from making long-term investments or launching new models, ultimately affecting the availability of new products in the market.
Regulatory challenges also pose significant hurdles. Stricter emission norms and safety regulations in various regions require manufacturers to adapt quickly, which can involve substantial research and development costs. Additionally, some markets have specific licensing and insurance requirements for motorcycle operation, which can deter potential buyers.
Consumer safety concerns remain another considerable restraint. High accident rates associated with motorcycle use can lead to negative perceptions about riding safety. Consequently, potential buyers may be hesitant to invest in motorcycles, especially first-time riders or those with families. This necessitates ongoing efforts from manufacturers and authorities to promote safety measures and improve rider education to enhance consumer confidence.
Lastly, the competitive landscape of the automotive sector, which includes both traditional and electric vehicles, presents a constant threat to the motorcycle market. As automobile manufacturers innovate and offer more fuel-efficient and versatile vehicles, they can lure potential motorcycle buyers away, impacting overall market dynamics.
Региональный прогноз
Самый большой регион
Asia Pacific
XX% Market Share in 2024
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North America
The North American on-road motorcycles market is primarily driven by the United States, which holds a significant share due to its long-standing motorcycle culture and a well-established infrastructure for motorcycle enthusiasts. The preference for touring and cruiser motorcycles among American riders is notable, as is the rising trend of electric motorcycles. Canada presents a smaller but growing market, benefiting from a loyal customer base and increased interest in motorcycles as a mode of recreation. Factors such as favorable weather conditions during riding seasons and a strong community of motorcycle clubs contribute to the regional growth.
Asia Pacific
In the Asia Pacific region, China stands out as a powerhouse in the on-road motorcycles market, driven by a rapidly growing middle class and increasing urbanization rates. The demand for affordable and efficient transportation options propels the motorcycle market forward, with a growing interest in premium brands among urban consumers. Japan and South Korea also present strong market dynamics, with Japan renowned for high-quality engineering and a rich motorcycling heritage. South Korea is witnessing a surge in youth engagement and lifestyle branding associated with motorcycles, enhancing its growth prospects. The ongoing shift towards eco-friendly vehicles, including electric motorcycles, is also a significant trend in this region.
Europe
Europe’s on-road motorcycle market is characterized by a diverse array of preferences among its member states. Germany leads as one of the largest markets, supported by a strong consumer base that values performance and engineering. The segment for high-end motorcycles is robust, reflecting a consumer inclination towards luxury brands. The UK also plays a key role, where a combination of urban commuting and leisure riding fuels market expansion. France has shown increasing enthusiasm for both traditional and electric motorcycles, aligning with the broader European embrace of sustainable transport solutions. The region's stringent environmental regulations further encourage the adoption of electric motorcycles, paving the way for robust growth across various countries.
Анализ сегментации
Cruiser Motorcycles
Cruiser motorcycles have gained significant popularity due to their classic styling and comfortable riding position. This segment is characterized by lower seat heights and relaxed ergonomics, attracting a diverse demographic of riders. The market for cruisers is particularly strong in North America, where they are favored for long-distance touring and open road riding. The growth in this segment is driven by increasing disposable incomes and a lifestyle trend that emphasizes recreational motorcycling as a leisure activity.
Sport Motorcycles
Sport motorcycles are positioned for performance-oriented riders who seek speed, agility, and cutting-edge technology. This segment appeals primarily to younger riders and motorcycle enthusiasts looking for high-performance features and superior handling. The rapid advancements in technology and design as well as the appeal of racing culture contribute to the strong demand in this category. The sport motorcycle segment is expected to experience accelerated growth due to rising interest in motorsport events and performance riding.
Touring Motorcycles
Touring motorcycles cater to long-distance travel enthusiasts who prioritize comfort, storage capacity, and advanced technology. These bikes are equipped with features such as enhanced wind protection, audio systems, and GPS navigation, making them ideal for extended rides. As consumer preferences shift towards experiences that involve travel and adventure, the touring motorcycle segment is predicted to see significant growth, particularly as manufacturers innovate to enhance rider comfort and convenience.
Adventure Motorcycles
Adventure motorcycles are designed for versatility, blending off-road capability with on-road comfort. This segment appeals to riders who enjoy both paved and unpaved surfaces, offering a unique experience compared to traditional motorcycle types. The increasing popularity of adventure touring as an outdoor recreational activity is driving growth in this category. Furthermore, as more riders seek experiences beyond urban commuting, adventure motorcycles are expected to see robust demand, particularly in regions with diverse terrains.
Vintage and Retro Motorcycles
The vintage and retro motorcycles segment has witnessed a resurgence in recent years, fueled by a growing passion for classic styles and nostalgia. Riders are attracted to these models for their distinct aesthetic and the cultural heritage they represent. This segment appeals not just to older generations who may have owned similar models in their youth, but also to younger riders who appreciate the retro trend. The growth of this segment can be attributed to customisation options and the lifestyle associated with vintage aesthetics.
Конкурентная среда
Профиль компании
Обзор бизнеса
Финансовые показатели
Продуктовый ландшафт
SWOT-анализ
Последние события
Анализ тепловой карты компании
The on-road motorcycles market is characterized by intense competition among a diverse range of manufacturers. Key players are actively innovating to enhance product offerings and meet varying consumer preferences, which include performance, design, fuel efficiency, and technology integration. The market is segmented into various categories, such as cruisers, sport bikes, touring bikes, and standard motorcycles, allowing companies to target specific demographics effectively. Emerging trends like electric motorcycles and connected technologies are also shaping the competitive landscape as manufacturers strive to adapt to changing consumer behaviors and regulatory environments. Overall, the competition is driven by factors such as brand reputation, pricing strategies, and after-sales services, with companies vying to capture a more significant share of this growing market.
Top Market Players
Honda Motor Co., Ltd.
Yamaha Motor Co., Ltd.
Harley-Davidson, Inc.
Kawasaki Heavy Industries, Ltd.
Ducati Motor Holding S.p.A.
Suzuki Motor Corporation
BMW Motorrad
Royal Enfield
Piaggio & C. SpA
KTM AG
Глава 1.Методология
- Определение рынка
- Изучение предположений
- Сфера охвата рынка
- Сегментация
- охваченные регионы
- Базовые оценки
- Прогнозные расчеты
- Источники данных
Глава 2. Резюме
Глава 3.On-road Motorcycles Market Проницательность
- Обзор рынка
- Рыночные драйверы и возможности
- Рыночные ограничения и вызовы
- Регулирующий ландшафт
- Экосистемный анализ
- Технологии и инновации прогноз
- Ключевые отраслевые события
- Партнерство
- Слияние/приобретение
- Инвестиции
- Запуск продукта
- Анализ цепочки поставок
- Анализ пяти сил Портера
- Угроза новых участников
- Угроза заменителей
- Соперничество промышленности
- Торговая сила поставщиков
- Торговая сила покупателей
- Воздействие COVID-19
- PESTLE-анализ
- Политический ландшафт
- Экономический ландшафт
- Социальный ландшафт
- Технологический ландшафт
- Юридический ландшафт
- Экологический ландшафт
- Конкурентный ландшафт
- Введение
- Рынок компании Поделиться
- Матрица конкурентного позиционирования
Глава 4.On-road Motorcycles Market Статистика по сегментам
- Ключевые тенденции
- Рыночные оценки и прогнозы
* Перечень сегментов в соответствии с объемом/требованиями доклада
Глава 5.On-road Motorcycles Market Статистика по регионам
- Ключевые тенденции
- Рыночные оценки и прогнозы
- Региональный масштаб
- Северная Америка
- Соединенные Штаты
- Канада
- Мексика
- Европа
- Германия
- Соединенное Королевство
- Франция
- Италия
- Испания
- Остальная Европа
- Азиатско-Тихоокеанский регион
- Китай
- Япония
- Южная Корея
- Сингапур
- Индия
- Австралия
- Остальная часть APAC
- Латинская Америка
- Аргентина
- Бразилия
- Остальная часть Южной Америки
- Ближний Восток и Африка
- ГКЦ
- Южная Африка
- Остальная часть MEA
*Список не исчерпывающий
Глава 6 Данные компании
- Обзор бизнеса
- Финансы
- Товарные предложения
- Стратегическое картирование
- Партнерство
- Слияние/приобретение
- Инвестиции
- Запуск продукта
- Последние события
- Региональное доминирование
- SWOT-анализ
* Перечень компаний в соответствии с объемом/требованиями доклада
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