On-road Motorcycles Market Size & Share, By Type (Sports Bikes, Cruiser Motorcycles, Touring Motorcycles) - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

市场展望

On-road Motorcycles Market size is predicted to reach USD 119.41 billion by 2034, up from USD 66.68 billion in 2024, reflecting a CAGR of over 6% during the forecast period from 2025 to 2034. The industry revenue for 2025 is projected to be USD 70.34 billion.

• 基准年值 (2024): USD 66.68 billion
• 复合年增长率 (2025-2034): 6%
• 预测年份值 (2034): USD 119.41 billion
• 历史数据期: 2021-2034
• 最大区域: Asia Pacific
• 预测期: 2025-2034

关键要点：

In terms of segmentation, the global On-road Motorcycles market is analyzed on the basis of Type.

市场动态

Growth Drivers & Opportunities

The on-road motorcycles market is poised for significant growth, driven by a combination of urbanization, increasing disposable incomes, and a growing interest in recreational riding. As cities become more congested, motorcycles offer an efficient means of transportation, making them an attractive option for city dwellers. This trend is particularly evident in emerging economies where the demand for affordable and maneuverable vehicles is escalating. Additionally, the rise in disposable incomes enables consumers to invest in motorcycles not just for utility, but also for leisure purposes, leading to a surge in demand for cruising and touring models.

Another major driver is the increasing focus on sustainability and fuel efficiency among consumers. As awareness around environmental issues grows, motorcycles, which typically consume less fuel than cars, are viewed as a more eco-friendly transportation alternative. Manufacturers are responding to this demand by developing electric and hybrid motorcycle models, opening up new market opportunities. Innovations in technology, such as advanced safety features and connectivity options, also play a crucial role in attracting tech-savvy riders and enhancing the overall riding experience.

Moreover, the growing popularity of motorcycle clubs and events promotes a lifestyle centered around biking, creating a community that further drives sales. The expansion of distribution networks and online retail platforms is also making it easier for consumers to access a wide variety of motorcycle models, thereby increasing market reach and availability.

Industry Restraints

Despite the promising growth prospects, the on-road motorcycles market faces several restraints that could hinder its expansion. One of the primary challenges is the fluctuating prices of raw materials, which can impact the production costs and, subsequently, the pricing of motorcycles. This volatility may discourage manufacturers from making long-term investments or launching new models, ultimately affecting the availability of new products in the market.

Regulatory challenges also pose significant hurdles. Stricter emission norms and safety regulations in various regions require manufacturers to adapt quickly, which can involve substantial research and development costs. Additionally, some markets have specific licensing and insurance requirements for motorcycle operation, which can deter potential buyers.

Consumer safety concerns remain another considerable restraint. High accident rates associated with motorcycle use can lead to negative perceptions about riding safety. Consequently, potential buyers may be hesitant to invest in motorcycles, especially first-time riders or those with families. This necessitates ongoing efforts from manufacturers and authorities to promote safety measures and improve rider education to enhance consumer confidence.

Lastly, the competitive landscape of the automotive sector, which includes both traditional and electric vehicles, presents a constant threat to the motorcycle market. As automobile manufacturers innovate and offer more fuel-efficient and versatile vehicles, they can lure potential motorcycle buyers away, impacting overall market dynamics.

区域预报

North America

The North American on-road motorcycles market is primarily driven by the United States, which holds a significant share due to its long-standing motorcycle culture and a well-established infrastructure for motorcycle enthusiasts. The preference for touring and cruiser motorcycles among American riders is notable, as is the rising trend of electric motorcycles. Canada presents a smaller but growing market, benefiting from a loyal customer base and increased interest in motorcycles as a mode of recreation. Factors such as favorable weather conditions during riding seasons and a strong community of motorcycle clubs contribute to the regional growth.

Asia Pacific

In the Asia Pacific region, China stands out as a powerhouse in the on-road motorcycles market, driven by a rapidly growing middle class and increasing urbanization rates. The demand for affordable and efficient transportation options propels the motorcycle market forward, with a growing interest in premium brands among urban consumers. Japan and South Korea also present strong market dynamics, with Japan renowned for high-quality engineering and a rich motorcycling heritage. South Korea is witnessing a surge in youth engagement and lifestyle branding associated with motorcycles, enhancing its growth prospects. The ongoing shift towards eco-friendly vehicles, including electric motorcycles, is also a significant trend in this region.

Europe

Europe’s on-road motorcycle market is characterized by a diverse array of preferences among its member states. Germany leads as one of the largest markets, supported by a strong consumer base that values performance and engineering. The segment for high-end motorcycles is robust, reflecting a consumer inclination towards luxury brands. The UK also plays a key role, where a combination of urban commuting and leisure riding fuels market expansion. France has shown increasing enthusiasm for both traditional and electric motorcycles, aligning with the broader European embrace of sustainable transport solutions. The region's stringent environmental regulations further encourage the adoption of electric motorcycles, paving the way for robust growth across various countries.

细分分析

Cruiser Motorcycles

Cruiser motorcycles have gained significant popularity due to their classic styling and comfortable riding position. This segment is characterized by lower seat heights and relaxed ergonomics, attracting a diverse demographic of riders. The market for cruisers is particularly strong in North America, where they are favored for long-distance touring and open road riding. The growth in this segment is driven by increasing disposable incomes and a lifestyle trend that emphasizes recreational motorcycling as a leisure activity.

Sport Motorcycles

Sport motorcycles are positioned for performance-oriented riders who seek speed, agility, and cutting-edge technology. This segment appeals primarily to younger riders and motorcycle enthusiasts looking for high-performance features and superior handling. The rapid advancements in technology and design as well as the appeal of racing culture contribute to the strong demand in this category. The sport motorcycle segment is expected to experience accelerated growth due to rising interest in motorsport events and performance riding.

Touring Motorcycles

Touring motorcycles cater to long-distance travel enthusiasts who prioritize comfort, storage capacity, and advanced technology. These bikes are equipped with features such as enhanced wind protection, audio systems, and GPS navigation, making them ideal for extended rides. As consumer preferences shift towards experiences that involve travel and adventure, the touring motorcycle segment is predicted to see significant growth, particularly as manufacturers innovate to enhance rider comfort and convenience.

Adventure Motorcycles

Adventure motorcycles are designed for versatility, blending off-road capability with on-road comfort. This segment appeals to riders who enjoy both paved and unpaved surfaces, offering a unique experience compared to traditional motorcycle types. The increasing popularity of adventure touring as an outdoor recreational activity is driving growth in this category. Furthermore, as more riders seek experiences beyond urban commuting, adventure motorcycles are expected to see robust demand, particularly in regions with diverse terrains.

Vintage and Retro Motorcycles

The vintage and retro motorcycles segment has witnessed a resurgence in recent years, fueled by a growing passion for classic styles and nostalgia. Riders are attracted to these models for their distinct aesthetic and the cultural heritage they represent. This segment appeals not just to older generations who may have owned similar models in their youth, but also to younger riders who appreciate the retro trend. The growth of this segment can be attributed to customisation options and the lifestyle associated with vintage aesthetics.

竞争格局

The on-road motorcycles market is characterized by intense competition among a diverse range of manufacturers. Key players are actively innovating to enhance product offerings and meet varying consumer preferences, which include performance, design, fuel efficiency, and technology integration. The market is segmented into various categories, such as cruisers, sport bikes, touring bikes, and standard motorcycles, allowing companies to target specific demographics effectively. Emerging trends like electric motorcycles and connected technologies are also shaping the competitive landscape as manufacturers strive to adapt to changing consumer behaviors and regulatory environments. Overall, the competition is driven by factors such as brand reputation, pricing strategies, and after-sales services, with companies vying to capture a more significant share of this growing market.

Top Market Players

Honda Motor Co., Ltd.

Yamaha Motor Co., Ltd.

Harley-Davidson, Inc.

Kawasaki Heavy Industries, Ltd.

Ducati Motor Holding S.p.A.

Suzuki Motor Corporation

BMW Motorrad

Royal Enfield

Piaggio & C. SpA

KTM AG