Electric Hairbrush Market Size & Share, By Type, Power Source, Price Range, Application, Distribution Channel - Growth Trends, Regional Insights (U.S., Japan, South Korea, UK, Germany), Competitive Positioning, Global Forecast Report 2025-2034

Market Outlook:

Electric Hairbrush Market size is projected to grow from USD 1.81 Billion in 2024 to USD 1.14 Billion by 2034, with a CAGR surpassing 7.1% throughout the forecast period (2025-2034). The industry revenue for 2025 is anticipated to be USD 1.92 billion.

• Base Year Value (2024): USD 1.81 Billion
• CAGR (2025-2034): 7.1%
• Forecast Year Value (2034): USD 1.14 Billion
• Historical Data Period: 2021-2024
• Largest Region: North America
• Forecast Period: 2025-2034

Market Dynamics:

Growth Drivers & Opportunities

The Electric Hairbrush Market is experiencing significant growth driven by the increasing demand for convenient and efficient hair styling solutions. As consumers lead busier lifestyles, there is a growing preference for multifunctional tools that can simplify personal grooming routines. Electric hairbrushes, which often combine detangling, straightening, and volumizing functions, cater to this need, making them attractive to a wide audience.

Another key growth driver is the rising influence of social media and beauty influencers, who showcase innovative hair care gadgets. This exposure not only educates potential consumers about the benefits and functionalities of electric hairbrushes but also drives sales as followers seek to replicate the styles seen online. Additionally, advancements in technology have led to the development of hairbrushes equipped with innovative features such as heat control, improved bristle design, and ionization, which further enhance their appeal.

The increasing awareness of hair health among consumers presents another opportunity for market expansion. Many electric hairbrushes are designed with features that minimize heat damage and reduce frizz, making them attractive to health-conscious individuals. As consumers prioritize hair care and seek products that promote healthy hair, electric hairbrushes that emphasize these benefits are likely to gain traction in the market.

Report Scope

Report Coverage	Details
Segments Covered	Type, Power Source, Price Range, Application, Distribution Channel
Regions Covered	• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company Profiled	Braun GmbH, Conair Corporation, Dyson Limited, Helen of Troy Limited , InStyler, Inc., Jemella Group Limited , Kao Corporation , Koninklijke Philips N.V., LOr

Industry Restraints:

Despite the positive outlook for the Electric Hairbrush Market, several industry restraints could hinder its growth. One significant factor is the high price point associated with premium electric hairbrush models. While consumers may appreciate the advanced technology and features, budget constraints can lead to limited market accessibility for some segments of the population. This could restrict overall sales growth, particularly in price-sensitive markets.

Another restraint is the potential for market saturation. With numerous brands entering the market and offering similar products, differentiation becomes increasingly challenging. This saturation may lead to price wars among companies, affecting profit margins and overall market stability. Additionally, as technology evolves, products can quickly become outdated, necessitating constant innovation to remain competitive.

Consumer skepticism regarding the effectiveness and safety of electric hairbrushes also poses a challenge. Some individuals might prefer traditional hair styling tools, finding them more reliable or easier to use. Concerns about the learning curve associated with using electric hairbrushes can deter potential buyers as well. Overcoming these hurdles will be essential for manufacturers aiming to capture and retain a broader customer base.

Regional Forecast:

North America

The Electric Hairbrush Market in North America, particularly in the United States and Canada, is characterized by a strong demand driven by advancements in hair care technology and increasing consumer awareness regarding grooming tools. The U.S. stands out as the largest contributor to market size in this region, propelled by innovative product launches and aggressive marketing strategies. Canada follows closely, with rising interest in beauty and personal care products among consumers. The trend towards convenience and multifunctional devices is anticipated to fuel growth, especially among younger consumers who prioritize efficiency and modern hair care solutions.

Asia Pacific

In the Asia Pacific region, countries like China, Japan, and South Korea are expected to dominate the Electric Hairbrush Market with significant growth rates. China's expanding middle class correlates with higher disposable incomes, leading to increased expenditure on personal grooming products. Meanwhile, Japan, known for its beauty innovation, mirrors this trend with a focus on high-tech features in hair care devices. South Korea’s vibrant beauty culture is also a major factor, as consumers seek cutting-edge solutions that align with K-beauty trends. The rapid urbanization and rising influence of social media are likely to further bolster product demand across these markets.

Europe

Europe’s Electric Hairbrush Market is anchored by key players in the UK, Germany, and France, which showcase a blend of traditional and contemporary hair care practices. The UK, with its strong cosmetics and personal care industry, is at the forefront, as consumers show eagerness for innovative grooming products. Germany, noted for its focus on quality and functionality, is experiencing substantial growth in demand for technologically advanced electric hairbrushes. France rounds out this trio, with a robust cultural emphasis on beauty and luxury, driving interest in high-end electric hairbrush options. The market is also benefiting from a strong push towards sustainable and eco-friendly products as European consumers become more environmentally conscious.

Segmentation Analysis:

In terms of segmentation, the global Electric Hairbrush market is analyzed on the basis of Type, Power Source, Price Range, Application, Distribution Channel.

Electric Hairbrush Market Analysis

Type

The electric hairbrush market is segmented based on type into heated brushes, straightening brushes, and curling brushes. Heated brushes are anticipated to dominate the market due to their multifunctional capabilities that cater to users seeking efficiency and convenience. The straightening brush segment is also on the rise as consumers continue to favor styling tools that simplify the hair straightening process. Curling brushes, although currently a smaller segment, are expected to grow quickly as trends shift towards more versatile styling options.

Power Source

In terms of power source, the market can be classified into battery-operated and corded electric hairbrushes. Battery-operated brushes are gaining popularity, particularly due to their portability and ease of use, appealing to on-the-go consumers. However, corded hairbrushes are still favored for their consistent power supply, which can lead to more effective styling results. The trend towards convenience suggests that battery-operated brushes may showcase the fastest growth as technological advancements enhance their performance and longevity.

Price Range

The electric hairbrush market is also categorized by price range into budget, mid-range, and premium segments. The mid-range segment is expected to exhibit the largest market size, appealing to a broad audience seeking quality without breaking the bank. However, the premium segment is anticipated to experience the fastest growth, driven by consumers increasingly willing to invest in high-quality, feature-rich hair tools. The demand for advanced technologies and superior materials in styling tools is likely to fuel expansion in this sector.

Application

The primary applications of electric hairbrushes include home use and professional styling applications. Home use is currently the dominant application area as more consumers opt for salon-like results in the comfort of their home. However, the professional segment is projected to grow at a rapid pace, as salons increasingly adopt advanced hair tools to enhance service offerings and meet changing customer expectations. This shift underscores the value placed on quality in professional settings, thereby driving market growth.

Distribution Channel

The electric hairbrush market's distribution channels encompass online and offline retail. Online sales channels, including e-commerce platforms, are anticipated to experience the fastest growth, fueled by the convenience of shopping from home and an increasing number of consumers turning to online reviews before making purchases. Offline channels, such as beauty stores and department stores, remain significant, particularly for consumers who prefer to test products before buying. Nonetheless, the overall trend indicates a shift towards online shopping as consumers embrace digital purchasing.

Competitive Landscape:

The competitive landscape in the Electric Hairbrush Market is characterized by a diverse range of players focusing on innovation and technology to capture consumer attention. Major companies are investing in research and development to enhance their product offerings with features like heat settings, ionic technology, and ergonomic designs. Additionally, the trend towards smart beauty devices is gaining momentum, prompting brands to integrate IoT capabilities into their products for a more personalized user experience. The market is further fueled by a growing emphasis on self-care and grooming, leading to increased demand for high-quality, efficient electric hairbrushes. Companies are also utilizing strategic partnerships and marketing initiatives to strengthen their market presence and reach a broader audience.

Top Market Players

1. Conair Corporation

2. Revlon Inc.

3. Philips N.V.

4. Dyson Ltd.

5. Tangle Teezer Ltd.

6. Panasonic Corporation

7. BaByliss S.A.

8. Hot Tools Professional

9. Remington Products

10. INFINITIPRO by Conair