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Influenza Diagnostics Market Size & Share, By Product (test kits and reagents, instruments), End User (diagnostics laboratories, hospitals & clinic), Test Type (traditional test, molecular diagnostic assay), Regional Forecast, Industry Players, Growth Statistics Report 2024-2035

Report ID: FBI 2369


Published Date: Mar-2024


Format : PDF, Excel

Market Outlook:

Influenza Diagnostics Market size exceeded USD 780 Million in 2023 and is estimated to cross USD 1.96 Billion by 2035, growing at over 11.7% CAGR from 2024 to 2035.

Base Year Value (2023)

USD 780 Million

19-23 x.x %
24-35 x.x %

CAGR (2024-2035)


19-23 x.x %
24-35 x.x %

Forecast Year Value (2035)

USD 1.96 Billion

19-23 x.x %
24-35 x.x %
Influenza Diagnostics Market

Historical Data Period


Influenza Diagnostics Market

Largest Region

North America

Influenza Diagnostics Market

Forecast Period


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Market Dynamics:

The global Influenza Diagnostics Market is anticipated to experience solid growth in the coming years, driven by several key factors. These growth drivers present significant opportunities for companies operating in the market. However, there are also industry restraints and challenges that need to be addressed to ensure sustained growth and success within the Influenza Diagnostics Market.

Growth Drivers & Opportunities:

One of the primary factors driving the growth of the Influenza Diagnostics Market is the increasing prevalence of influenza worldwide. The seasonal nature of the influenza virus, coupled with its rapid spread and ability to cause pandemics, makes it a significant public health concern. This has led to a rising demand for accurate and efficient diagnostic tools and technologies to detect and manage influenza infections.

Furthermore, the growing awareness about the importance of early diagnosis and treatment of influenza is driving the demand for diagnostic tests. With the increasing adoption of point-of-care testing and rapid diagnostic tests, healthcare providers are able to quickly diagnose and initiate appropriate treatment, leading to better patient outcomes.

Report Scope

Report CoverageDetails
Segments CoveredBy Product, End User, Test Type
Regions Covered• North America (United States, Canada, Mexico) • Europe (Germany, United Kingdom, France, Italy, Spain, Rest of Europe) • Asia Pacific (China, Japan, South Korea, Singapore, India, Australia, Rest of APAC) • Latin America (Argentina, Brazil, Rest of South America) • Middle East & Africa (GCC, South Africa, Rest of MEA)
Company ProfiledHoffmann-La Roche AG, Becton, Dickinson and Company, Thermo Fisher Scientific, DIASORIN, Quidel, Abbott Laboratories, Analytik Jena AG, Coris BioConcept, TRIHEDRAL, Open Automation Software

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Moreover, technological advancements in the field of diagnostic testing have led to the development of more sensitive and specific tests for detecting influenza viruses. The emergence of molecular diagnostic tests, such as polymerase chain reaction (PCR) and nucleic acid amplification tests (NAATs), has significantly improved the accuracy and speed of influenza diagnosis, further fueling market growth.

Industry Restraints & Challenges:

Despite the promising growth prospects, the Influenza Diagnostics Market is not without its challenges. One of the key restraints for market growth is the lack of awareness and resources in certain developing regions. Limited access to advanced diagnostic technologies and healthcare infrastructure in these areas hinders the widespread adoption of influenza diagnostic tests.

Additionally, the high cost associated with molecular diagnostic tests and other advanced diagnostic tools may limit their accessibility, especially in low- and middle-income countries. This poses a challenge for market expansion and equitable healthcare delivery across different regions.

Furthermore, the variability of the influenza virus itself presents challenges for diagnostic testing. The virus undergoes constant antigenic changes, making it necessary for diagnostic tests to be continuously updated and validated to ensure their accuracy and effectiveness.

Report Coverage & Deliverables

Historical Statistics Growth Forecasts Latest Trends & Innovations Market Segmentation Regional Opportunities Competitive Landscape
Influenza Diagnostics Market
Influenza Diagnostics Market

Regional Forecast:

North America:

North America is expected to dominate the global Influenza Diagnostics Market, driven by the high prevalence of influenza and the presence of advanced healthcare infrastructure. The region is also home to several key players in the market, contributing to the development and adoption of innovative diagnostic technologies. The rising focus on early detection and control of influenza outbreaks is further propelling market growth in North America.

Asia Pacific:

The Asia Pacific region is anticipated to witness significant growth in the Influenza Diagnostics Market, attributed to the increasing awareness about the importance of influenza diagnosis and the rising healthcare expenditure. The region is also experiencing rapid urbanization and expanding healthcare facilities, contributing to the demand for influenza diagnostic tests. Moreover, government initiatives to control the spread of infectious diseases are expected to drive market growth in Asia Pacific.


Europe is poised to be a key market for influenza diagnostics, owing to the presence of advanced healthcare systems and favorable government policies. The region is witnessing a growing demand for rapid diagnostic tests and molecular diagnostic technologies for influenza detection. Furthermore, the increasing focus on preventive healthcare and disease surveillance is expected to bolster the market for influenza diagnostics in Europe.

In conclusion, the Influenza Diagnostics Market is projected to experience substantial growth in the coming years, driven by the increasing prevalence of influenza and the growing demand for accurate diagnostic tests. However, industry restraints such as limited accessibility and high costs pose challenges for market expansion. As the market continues to evolve, companies need to navigate these dynamics and capitalize on the opportunities presented by different regions to ensure sustained growth and success within the Influenza Diagnostics Market. 

Segmentation Analysis:

Point-of-care Testing:

Point-of-care testing is a sub-segment of the influenza diagnostics market that has been gaining traction in recent years. This testing method allows for rapid and accurate diagnosis of influenza at the point of care, such as in a physician's office or a clinic. Point-of-care tests offer the advantage of quick results, which can lead to timely treatment and management of influenza. These tests are also convenient for both healthcare providers and patients, as they can be performed on-site without the need for sending samples to a laboratory. The growing demand for rapid and accurate diagnostic solutions is driving the growth of the point-of-care testing sub-segment within the influenza diagnostics market.

Molecular Diagnostics:

Molecular diagnostics is another important sub-segment of the influenza diagnostics market. This technique involves the detection of influenza viruses at the molecular level, using techniques such as polymerase chain reaction (PCR) and nucleic acid amplification tests (NAATs). Molecular diagnostics offer high sensitivity and specificity in detecting influenza viruses, making them an essential tool for accurate diagnosis. With the increasing focus on precision medicine and personalized healthcare, molecular diagnostics are expected to play a key role in the future of influenza diagnosis.

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Competitive Landscape:

The influenza diagnostics market is characterized by the presence of a number of prominent players competing for market share. Some of the key players in the market include Roche Diagnostics, Quidel Corporation, Becton Dickinson and Company, and Thermo Fisher Scientific. These companies are actively involved in the development and commercialization of innovative diagnostic solutions for influenza. In order to gain a competitive edge, market players are focusing on strategic initiatives such as mergers and acquisitions, partnerships, and product launches. For instance, in 2020, Quidel Corporation received Emergency Use Authorization from the FDA for its Sofia 2 Flu + SARS Antigen FIA, a rapid antigen test for the detection of influenza A, influenza B, and SARS-CoV-2. Such developments highlight the intense competition and the dynamic nature of the influenza diagnostics market.

In addition to established players, the market also presents opportunities for new entrants and startup companies with innovative diagnostic technologies. The increasing prevalence of influenza and the growing demand for accurate and rapid diagnostic solutions are attracting investments and collaborations in the market. This competitive landscape is driving continuous innovation and the development of advanced diagnostic tools for influenza, ultimately benefiting healthcare providers and patients worldwide.

Overall, the influenza diagnostics market is witnessing significant advancements and growth, driven by the increasing incidence of influenza and the growing emphasis on preventive healthcare. Market players are focusing on meeting the evolving needs of healthcare professionals and patients by introducing novel diagnostic solutions and expanding their presence in the global market. With ongoing research and development activities, the future of the influenza diagnostics market holds promises of more efficient and effective diagnostic technologies, ultimately contributing to better management and control of influenza outbreaks.

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Influenza Diagnostics Market Size & Share, By Prod...

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