Party Supply Rental Market Size & Forecasts 2026-2035, By Segments (Product, Event Type, End-use Channel), Growth Opportunities, Innovation Landscape, Regulatory Shifts, Strategic Regional Insights (U.S., Japan, China, South Korea, UK, Germany, France), and Competitive Dynamics (Party City, CORT Party Rental, Taylor Rental, Event Source, A to Z Party Rental)

Market Outlook

Party Supply Rental Market size is forecast to climb from USD 18.29 billion in 2025 to USD 53.35 billion by 2035, expanding at a CAGR of over 11.3% during 2026-2035. Industry revenue in 2026 is projected at USD 20.14 billion.

• Base Year Value (2025): USD 18.29 Billion
• CAGR (2026-2035): 11.3%
• Forecast Year Value (2035): USD 53.35 Billion
• Historical Data Period: 2021-2025
• Largest Region: North America
• Forecast Period: 2026-2035

Key Takeaways

• North America region accounted for over 46.4% revenue share in 2025, led by strong event planning culture.
• Asia Pacific region will expand at more than 12.5% CAGR from 2026 to 2035, due to rising event and celebration trends.
• Achieving 41.2% party supply rental market share in 2025, the growth of event planners segment was underpinned by professional planning drives event planner demand.
• The weddings segment accounted for 36.4% of the party supply rental market in 2025, driven by high wedding spending drives rental demand.
• In 2025, tables & chairs segment held a market share of over 31.2%, attributed to essential event needs drive table and chair rentals.
• The leading players in the party supply rental market include Party City (USA), CORT Party Rental (USA), Taylor Rental (USA), Event Source (USA), A to Z Party Rental (USA), Abbey Party Rents (USA), Aztec Events (UK), All Seasons Rent All (USA), Event Essentials (USA), Bounce House Rentals (USA).

Market Dynamics

Rising Demand for Party Supply Rentals for Events and Celebrations

The party supply rental market is experiencing a notable surge in demand, driven by an increase in social gatherings and celebrations. As consumers prioritize unique experiences over material possessions, the trend toward renting rather than purchasing has gained traction. This shift is particularly evident in the millennial and Gen Z demographics, who favor sustainability and cost-effectiveness. According to a report by Eventbrite, 80% of millennials prefer experiences over things, highlighting a cultural shift that favors rental services. This evolving consumer behavior presents strategic opportunities for established players to enhance their service offerings while enabling new entrants to capture market share by catering to niche event themes and personalization.

Expansion of Online Platforms and Rental Service Networks

The digital transformation of the party supply rental market is significantly reshaping how consumers access and engage with rental services. The rise of online platforms has streamlined the rental process, allowing consumers to browse, book, and customize their orders from the comfort of their homes. Companies like Party City have successfully integrated e-commerce solutions, enhancing customer convenience and expanding their reach. This shift not only facilitates greater accessibility but also fosters competitive dynamics as new entrants leverage technology to offer innovative solutions. As online rental networks continue to expand, both established players and newcomers have the opportunity to capitalize on this trend by investing in user-friendly platforms and targeted marketing strategies.

Development of Premium, Themed, and Eco-Friendly Party Rental Offerings

The increasing consumer preference for premium and themed party supplies is reshaping the landscape of the party supply rental market. As events become more personalized, the demand for unique and high-quality rental items has surged. Companies like Rent the Runway have successfully tapped into this trend by offering curated selections that cater to specific themes and occasions. Additionally, the growing emphasis on sustainability has led to a rise in eco-friendly rental options, appealing to environmentally conscious consumers. This dual focus on premium offerings and sustainability creates significant opportunities for both established brands and startups to differentiate themselves in a competitive market. Observing the ongoing consumer trends, businesses that prioritize innovation in product offerings and sustainable practices are well-positioned for future success.

Growth Driver Assessment Framework
Growth Driver	Impact On CAGR	Regulatory Influence	Geographic Relevance	Adoption Rate	Impact Timeline
Rising demand for party supply rentals for events and celebrations	4.00%	Short term (≤ 2 yrs)	North America, Europe (spillover: Asia Pacific)	Medium	Fast
Expansion of online platforms and rental service networks	3.50%	Medium term (2–5 yrs)	Asia Pacific, North America (spillover: Europe)	Low	Moderate
Development of premium, themed, and eco-friendly party rental offerings	3.80%	Long term (5+ yrs)	Europe, Asia Pacific (spillover: North America)	Low	Slow

Industry Restraints:

Regulatory Compliance Challenges

The party supply rental market is increasingly constrained by a complex web of regulatory compliance challenges that require businesses to navigate local, state, and federal laws. These regulations often encompass safety standards, liability insurance, and environmental considerations, creating operational inefficiencies that can deter investment and slow market growth. For instance, the American Rental Association highlights that compliance with safety regulations can necessitate costly training programs and equipment modifications, which disproportionately affect smaller rental companies that may lack the resources to adapt swiftly. As a result, established firms may enjoy a competitive edge, while new entrants face significant barriers to entry, limiting innovation and diversity in service offerings. In the near to medium term, these compliance burdens are likely to intensify as regulatory bodies increasingly focus on sustainability and consumer safety, further complicating the landscape for market participants.

Supply Chain Disruptions

Supply chain disruptions represent another critical restraint impacting the party supply rental market. Recent global events, such as the COVID-19 pandemic and geopolitical tensions, have revealed vulnerabilities in supply chains, leading to increased costs and delays in acquiring essential inventory. The National Association of Manufacturers reported significant spikes in material costs and shipping delays, which have forced rental companies to reconsider their sourcing strategies and inventory management practices. For established players, this may mean renegotiating contracts or investing in local suppliers, while new entrants may struggle to secure reliable inventory, hampering their ability to compete effectively. As the market continues to adapt to these supply chain challenges, companies will need to prioritize resilience and flexibility in their operations, suggesting that those who can innovate in logistics and supplier relationships may emerge as leaders in the evolving landscape.

Regional Forecast

North America Market Statistics:

North America represented over 46.4% of the global party supply rental market in 2025, solidifying its position as the largest region in this sector. This dominance can be attributed to a robust event planning culture that drives consistent demand for party supplies across various occasions, from corporate events to personal celebrations. The region's economic resilience fosters consumer spending, while technological advancements streamline logistics and operations, enhancing service delivery. For instance, the American Rental Association highlights how innovations in inventory management and customer engagement are reshaping the rental landscape, providing significant opportunities for growth in the coming years.

The United States anchors the North American market, serving as a pivotal hub for the party supply rental sector. The strong event planning culture in the U.S. translates into heightened consumer demand for diverse rental options, from elaborate decorations to essential equipment. Regulatory environments favoring small businesses further encourage entrepreneurial ventures in this space. For example, the Small Business Administration reports that a surge in local events, coupled with favorable tax policies, is propelling the growth of party rental companies. This dynamic not only reinforces the U.S.'s leadership in the regional market but also positions it as a critical player in shaping trends that resonate throughout North America.

Asia Pacific Market Analysis:

Asia Pacific emerged as the fastest-growing region in the party supply rental market, registering a robust CAGR of 12.5%. This growth is primarily driven by rising event and celebration trends, which reflect a cultural shift towards more frequent and elaborate gatherings. The region's dynamic consumer landscape, characterized by increasing disposable incomes and a growing middle class, is fostering a vibrant demand for diverse party supplies. Furthermore, advancements in digital platforms are enabling consumers to easily access rental services, enhancing convenience and choice. Notably, a report by the Asia Pacific Event Management Association highlights that the region's event industry is projected to expand significantly, further fueling the party supply rental market as consumers seek unique and personalized experiences.

Japan plays a pivotal role in the party supply rental market, distinguished by a strong cultural emphasis on celebrations and social gatherings. The rising event and celebration trends are particularly evident in the growing popularity of seasonal festivals and private events, which are integral to Japanese culture. This has led to an increase in demand for tailored rental solutions that cater to specific themes and occasions. Moreover, Japan's commitment to sustainability is influencing consumer preferences, with many opting for rental services that offer eco-friendly options, as noted by the Ministry of the Environment Japan. This cultural inclination towards memorable experiences, combined with a focus on sustainability, positions Japan as a key player in the region's party supply rental market, creating opportunities for innovative service providers.

China, as a major player in the Asia Pacific party supply rental market, showcases a unique landscape driven by rapid urbanization and changing consumer behaviors. The rising event and celebration trends are reflected in the increasing demand for extravagant weddings and corporate events, where party supplies play a crucial role. With a burgeoning middle class, consumers are increasingly willing to invest in high-quality, themed rentals that enhance their special occasions. Additionally, the Chinese government's support for the event industry, through initiatives aimed at boosting tourism and domestic consumption, is creating a favorable environment for growth. As reported by the China National Tourism Administration, the focus on enhancing event experiences is driving innovation within the party supply rental sector. This strategic alignment with regional trends positions China to capitalize on the growing demand for party supplies, reinforcing its significance in the Asia Pacific market.

Europe Market Trends:

The party supply rental market in Europe has maintained a notable presence, characterized by lucrative growth driven by shifting consumer preferences and a burgeoning events sector. With a diverse cultural landscape and an increasing inclination towards experiential celebrations, the region has become a focal point for party supply rentals. Factors such as heightened awareness of sustainability have prompted consumers to seek eco-friendly options, while technological advancements have streamlined logistics and inventory management, enhancing operational efficiencies. According to a report by the European Rental Association, the sector has seen a resurgence post-pandemic, with a marked increase in demand for rental services as consumers prioritize convenience and cost-effectiveness. This dynamic environment positions Europe as a promising arena for investment and innovation in the party supply rental market.

Germany plays a pivotal role in the party supply rental market, exhibiting significant growth fueled by a robust economy and a vibrant event culture. The country’s emphasis on sustainability has led to a rising demand for environmentally friendly party supplies, aligning with consumer trends towards responsible consumption. For instance, the Federal Ministry for Economic Affairs and Energy reported a surge in small and medium-sized enterprises focusing on sustainable rental options, which has intensified competition and innovation within the sector. This trend not only caters to the evolving consumer base but also enhances Germany's strategic importance in the European market, presenting opportunities for investors looking to capitalize on eco-conscious consumer behavior.

France, similarly, has emerged as a key player in the party supply rental market, driven by its rich cultural heritage and a strong tradition of celebrations. The growing trend of personalized events has significantly influenced consumer demand, prompting rental companies to diversify their offerings. The French government’s support for small businesses, highlighted in reports by Bpifrance, has facilitated increased competition and innovation in the rental sector, enabling companies to adapt to changing consumer expectations. As France continues to embrace digital transformation in its rental services, the country not only strengthens its position in the European market but also offers significant opportunities for growth and investment in the party supply rental landscape.

Regional Market Attractiveness & Strategic Fit Matrix
Parameter	North America	Asia Pacific	Europe	Latin America	MEA
Innovation Hub	Advanced	Developing	Advanced	Developing	Developing
Cost-Sensitive Region	Low	Medium	Low	High	Medium
Regulatory Environment	Supportive	Neutral	Restrictive	Neutral	Supportive
Demand Drivers	Strong	Moderate	Strong	Moderate	Moderate
Development Stage	Developed	Developing	Developed	Emerging	Emerging
Adoption Rate	High	Medium	High	Medium	Medium
New Entrants / Startups	Dense	Moderate	Dense	Moderate	Moderate
Macro Indicators	Strong	Stable	Stable	Stable	Weak

Segmentation Analysis

 

Analysis by Event Planners

The party supply rental market is significantly influenced by the event planners segment, which is projected to hold a commanding 41.2% share in 2025. This leadership is largely attributed to the increasing demand for professional planning, which enhances the overall quality and execution of events. As consumers increasingly seek seamless and memorable experiences, the reliance on skilled event planners has surged, reflecting a broader trend in personalized service and attention to detail. The International Live Events Association highlights how professional planners can elevate event success through strategic vendor partnerships and innovative concepts. This segment presents strategic advantages for established firms through brand loyalty and for emerging players by offering niche services that cater to evolving consumer preferences. Given the ongoing emphasis on high-quality, well-organized events, the event planners segment is expected to maintain its relevance as demand for professional services continues to grow.

Analysis by Weddings

The party supply rental market sees the weddings segment capturing over 36.4% share in 2025, driven by high wedding spending that consistently fuels rental demand. Couples are increasingly investing in unique and elaborate wedding experiences, leading to a surge in the demand for diverse rental options to accommodate their visions. WeddingWire reports that couples are prioritizing personalization and quality, which translates into higher spending on rental services that enhance the aesthetic and functionality of their events. This segment creates opportunities for established firms to expand their offerings while allowing new entrants to target specific niches, such as eco-friendly or themed weddings. As the cultural significance of weddings persists, this segment is likely to remain a cornerstone of the party supply rental market in the foreseeable future, particularly as trends continue to evolve.

Analysis by Tables & Chairs

In the party supply rental market, the tables & chairs segment is projected to represent more than 31.2% of the market share in 2025, largely driven by essential event needs that underpin most gatherings. The necessity for functional and stylish seating solutions is paramount across various event types, from corporate meetings to private celebrations. With a growing focus on aesthetics and comfort, rental companies are innovating their product offerings to include a wider range of styles and materials. According to the Event Rental Association, the demand for high-quality, durable furniture solutions is on the rise, reflecting shifts in consumer expectations. This segment offers established firms a chance to leverage existing inventory while presenting emerging players with opportunities to differentiate through design and sustainability initiatives. As events continue to prioritize guest experience, the tables & chairs segment is expected to remain a vital component of the party supply rental market.

Report Segmentation
Segment	Sub-Segment
Product	Tables & Chairs, Tents & Canopies, Crockery & Cutlery, Lighting & Decor, Linens, Audio-visual Equipment, Dance Floors & Stages, Heating & Cooling Equipment, Others
Event Type	Corporate Events, Weddings, Private Parties, Public Events, Educational Events, Others
End-use Channel	Individuals, Corporate & Commercial, Event Planners, Caterers & Hospitality Providers

Competitive Landscape

Key players in the party supply rental market include Party City, CORT Party Rental, Taylor Rental, Event Source, A to Z Party Rental, Abbey Party Rents, Aztec Events, All Seasons Rent All, Event Essentials, and Bounce House Rentals. These companies have established significant market presence through diverse offerings that cater to a wide range of events, from intimate gatherings to large-scale celebrations. Party City stands out with its extensive retail and rental integration, while CORT Party Rental emphasizes a strong commitment to quality and customer service. Each player leverages unique strengths and operational strategies, contributing to their positioning as leaders in this competitive landscape.

The competitive environment within the party supply rental market is characterized by dynamic interactions among the top players, who consistently engage in initiatives that enhance their market positioning. Companies like Event Source and Abbey Party Rents have been focusing on expanding their service portfolios to include innovative rental solutions and customized packages. Collaborations between regional players and technology firms are becoming increasingly common, driving advancements in logistics and inventory management. This emphasis on strategic partnerships and product diversification enables these companies to remain agile and responsive to evolving consumer preferences, thereby solidifying their competitive edge.

Strategic / Actionable Recommendations for Regional Players

In North America, market participants should consider forging alliances with local event planners and venues to create comprehensive service offerings that appeal to a broader clientele. Emphasizing sustainability in rental options can also resonate well with environmentally conscious consumers, enhancing brand loyalty.

For players in the Asia Pacific region, harnessing emerging technologies such as augmented reality for product visualization can provide a unique customer experience, setting them apart from competitors. Additionally, targeting sub-segments like corporate events or eco-friendly parties could drive growth in an increasingly diverse market.

In Europe, focusing on enhancing customer engagement through personalized services and leveraging social media platforms for marketing can significantly boost visibility. Collaborating with local artisans for unique rental items could also create a distinctive market niche, appealing to a clientele seeking bespoke experiences.